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MacBook Craig refers to several images of Apple's senior vice president Craig Fegerighi looking at a MacBook laptop and turning towards the camera with a smile. In November 2020, still images from the video gained popularity online as source material for memes.
On November 10th, 2020, technology company Apple held an event dedicated to its new MacBook air laptop models. In one clip of the presentation, Apple's vice president Craig Fegerighi introduced a new instant wake-up feature, crouching before a MacBook laptop, opening it, turning towards the camera and smiling.
Let me show you! But first, let's set the mood. How cool is that!
Following the presentation, several Twitter users made humorous posts which used still images from the clip. For example, a tweet by @NikiasMolina received over 250 retweets and 1,300 likes in three days (shown below, center). A same-day tweet by @tldtoday gained over 190 retweets and 4,400 likes (shown below, right).
Following the_lenzflicker's post, the second template gained popularity on Reddit as a meme format, with some posts also utilizing other still images of Craig Fegerighi from the clip, For example, on November 11th, 2020, Redditor Psalm20_7-9 posted a meme that received over 1,600 upvotes in /r/WallStreetBets subreddit in two days (shown below, left). On November 11th, 2020, Redditor Ectoplasmorphe posted a meme that gained over 5,600 upvotes in one week (shown below, right).
In the following days, the format maintained moderate popularity in memes on Reddit.