Pewdiepie being a mad lad.

Mad Lad / Madlad

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Updated Nov 17, 2021 at 01:47PM EST by Zach.

Added Nov 16, 2021 at 05:32PM EST by Brandon.

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Mad Lad, also spelled Madlad, is a slang term that is used to describe someone doing something that is crazy and unexpected, but can also be used in a sarcastic manner for someone doing something that is not hard to do or crazy — sharing similarities to the lol so random meme. The term is commonly used in conjunction with the catchphrase "absolute mad lad."


Through a combination of online and IRL culture clashing, popularized in Britain through "Laddism" in the late 1990s,[1] "lad" became internet slang during the mid to late 2000s alongside memes like Wew Lad, Berries and Cream (Little Lad) and the media company LAD Bible being early examples of the word in the meme space. Lad culture is similarly compared to college party culture but on a micro-scale. Stereotypical lad behavior involves drinking, partying and ultimately having a hedonistic good time. This is also described in the Urban Dictionary definition for Madlad[2] that was made on April 4th, 2006 (shown below), serving as one of the earliest examples of the term being formalized online.

y f > mad lad someone who thinks they are the s---,and they think they impress everyone with their lame ass behaviour.Although they are the only ones to think this as everyone else see's the truth that they are actually really lame He thinks he is a real mad lad,bcoz he hangs out with his crew. by bfmb79 April 04, 2006 142 152 FLAG

The same Facebook post that spawned the Absolute Madman expression (seen below) also helped to popularize this slang term around 2014. By combining the outwardly silly nature of The Absolute Madman with the growing culture of young British lads, mad lads grew online throughout the early 2010s to become a well-known slang term.

Corey 9 hours ago So told Dean to lay down on the floor.. he actually did it the absolute madman hahahahahahaha


Following the first round of Absolute Madman memes, the subreddit /r/Madlads[3] was officially created on October 19th, 2015. The original owner, Redditor ANUS_CAPTAIN, made the subreddit in 2015 but deleted his account sometime after. The subreddit is where much mad lad-related content comes from. As of November 16th, 2021, it has over 1.7 million subscribers. Most of the memes found on the subreddit are about actions taken by someone, who is then called a "madlad" for what they did, as seen in the post by KunsPineapple[5] on September 1st, 2020, that received 600 upvotes in six months (shown below).

My pen's ink actually finished for the first time without me losing it lol. 5:50 PM 01 Sep 20 - Twitter for Android

On February 20th, 2017, another definition was added to Urban Dictionary[4] for "MadLad" that brought it closer to its current usage online, with over 2,200 upvotes in four years (shown below).

y f > mad lad An insane dude. Someone who is out of his god damn mind. A guy that did something that nobody would have ever even dared to think of doing. Wow Jacob just drank that entire glass of water, what a f------ mad lad. by eaozimso February 20, 2017 It 2216 11i FLAG

Various Examples

dream, did you know that?? [only Dream can comment on this video] 412K views · 1 month ago Dream • 1 month ago Oh dreaaaam dream I6 4.1K T What da dog doin? • 2 minutes ago (edited) I can comment whatever I want wherever I want |INTERNATIONAL SECURITY EXPO INTERNATIONAL ROB BANKS visitor 10:21 I Broke Into The International Security Convention Max Fosh O 988K views · 13 days ago A homeless man held up and robbed a bank for 1$, then sat down and waited for the police to come and arrest him so he could receive healthcare in prison. 2 2 Learned morse code to cheat in exams. 1k 181 ,↑, Share You did it. You crazy son of a bitch, you did it. made with mematic nicodotgay @nicodotgay i downloaded all 10.000 of those ugly lazy lions nfts and turned them into a mosaic of a person right-clicking 2:17 PM · 11/11/21 · Mastodon-Twitter Crossposter 44.2K Retweets 1,483 Quote Tweets 233K Likes Philip Lewis @Phil Lewis "Report your competition." Bruh ATTENTION DRUG DEALERS Report Your Competition 330-333-1TIP

Search Interest

External References

[1] Wikipedia – Laddism

[2] Urban Dictionary – Madlad

[3] Reddit – r/madlads

[4] Urban Dictionary – Madlad

[5] Reddit – KunsPineapple

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