My Plans / 2020

About

My Plans / 2020 is an exploitable catchphrase that uses images to parody planning expectations vs. reality in regards to the year 2020. Then meme became popular on Twitter in May 2020 during the coronavirus pandemic and typically used screenshots from popular films to illustrate their plan and what 2020 brought.

Origin

On May 15th, 2020, Twitter user @throughfilms^[4] uploaded the first known My Plans / 2020 format and garnered over over 200 likes in four days. The images were taken from the 2019 film Uncut Gems (shown below).

Precursor

Many Twitter users and Redditors posted memes regarding their change of plans due to the coronavirus outbreak. For example, on May 11th, 2020, Twitter user @NawafAlhobabi^[3] posted an object labeled image from Rick and Morty with the caption, "My plans for 2020" (shown below).

Spread

On May 17th, 2020, Twitter user @TomZohar^[5] used images from the film The Devil Wears Prada" to illustrate my plans vs. 2020 (shown below, left). The tweet gained over 8,000 likes and 1,100 retweets in two days. The next day, Twitter user @alexabads^[6] posted images from Parasite using the format and received over 96,000 likes and 28,900 retweets in a day (shown below, right).

That same day, the official It's Always Sunny In Philadelphia Twitter^[7] account posted the same screenshot of Charlie using the format illustrating that their plans haven't changed (shown below). The post accumulated over 2,800 likes and 550 retweets in a day. The Daily Dot^[1] and Mashable^[2] published articles on the meme.

Various Examples

Search Interest

External References