Neymar Challenge
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About
The Neymar Challenge is a social game in which people parody soccer player Neymar da Silva Santos Júnior, who was widely mocked for his reaction to a foul during the 2018 FIFA World Cup. In the challenge, the participants drop to the ground and roll for an extended period of time, much like the player, reacting to a minor injury or a person yelling "Neymar."
Origin
On June 27th, during a World Cup game, Neymar was fouled, and after being hit, dropped to the ground and rolled excessvily. A gif of the moment was uploaded to Twitter [1] by @RealitySocial, which received more than 11,000 retweets and 24,000 likes in two weeks.
#Copa2018 pic.twitter.com/aakpU9wRrN
— Reality Social 🇧🇷 (@RealitySocial) June 27, 2018
Spread
That day, Twitter[2] user @isxxvii retweeted a parody video of a soccer player overreacting to a foul by rolling out of the stadium and into public. They commented on the video (shown below), "#NeymarChallenge?"
#NeymarChallenge?
Lmaoooo https://t.co/SvbkEroez5— Irvin Due Sette (@isxxvii) June 28, 2018
On July 2nd, Twitter[3] user @soycrystalmeza tweeted a video of a group of people at a gym dropping to the ground and rolling like Neymar. They captioned the post, "#NeymarChallenge 😂." The post (shown below, left) received more than 60 retweets and 200 likes.
#NeymarChallenge 😂 pic.twitter.com/Jikwqg4hGf
— Crystal Meza (@soycrystalmeza) July 2, 2018
Three days later, Twitter[5] user @inakialvarez tweeted a video of a whole soccer field of players participating in the challenge. The post (shown below, right) received more than 10,000 retweets and 24,000 like in four days.
Me queda claro que uno #HagoDramaCuando uno se vuelve experto en el #NeymarStyle al practicar el #NeymarChallenge 💥🤣🔥😎 pic.twitter.com/kMUCMMi5Po
— Iñaki Alvarez (@inakialvarez) July 5, 2018
Additionally, people began tagging a video of a mouse playing dead as a cat attempts to eat it with the hashtag. Twitter[4] user @shazeensamad shared the video with the #NeymarChallenge tag on July 6th. The post (shown below, right) received more than 950 retweets and 1,900 likes in three days.
Best #NeymarChallenge 🤩
— Shazeen Samad (@shazeensamad) July 6, 2018
pic.twitter.com/yundzsDQt9
Various Examples
Search Interest
External References
[1] Twitter – @RealitySocial's Tweet
[2] Twitter – @isxxvii's Tweet
[3] Twitter – @soycrystalmeza's Tweet
[4] Twitter – @shazeensamad's Tweet
[5] Twitter – @inakialvarez's Tweet
Related Entries 2 total
Top Comment
gnolex
Jul 09, 2018 at 08:04PM EDT