Olympic Chocolate Muffins

About

The Olympic Chocolate Muffins, also known as the Olympic Village Chocolate Muffins, refers to a series of viral videos and memes on TikTok and other platforms about the chocolate muffins at the 2024 Summer Paris Olympics. The Olympic chocolate muffins were originally popularized by Norwegian swimmer Henrik Christiansen who posted multiple videos about his obsession with the muffins to his TikTok account @henrikchristians1 in July 2024. Thereafter, other Olympic athletes tried and reviewed the chocolate muffin. The videos caused viral discourse and memes across social media, inspiring curiosity about the Olympic chocolate muffin recipe. Internet users alleged that the real Olympic chocolate muffin was from the French food supplier Coup de Pates and named "Maxi muffin chocolat intense" on the company's website.

Origin

On July 25th, 2024, Team Norway swimmer Henrik Christiansen posted a video to his TikTok^[1] account @henrikchristians1 in which he reviewed meals he'd had thus far in the Olympic village. He rated what he called a "Choccy muffin" second, rating it "Insane 11/10." Over six days, the video received roughly 1.5 million plays and 149,700 likes (shown below).

Spread

Going into late July 2024, Christiansen started posting more TikToks about how good the chocolate muffins were in the Olympic Village. For instance, on July 26th, he posted a TikTok^[2] that followed the I Guess You Wonder Where I've Been TikTok Trend with the chocolate muffin, gaining over 1.3 million plays and 261,400 likes in five days (shown below, left).

On July 27th, Christiansen posted a TikTok^[3] that used the "I think you're just here for the zipline" sound from I Think You Should Leave, amassing over 6.9 million plays and 1.1 million likes in four days (shown below, right).

In the following days, other Olympic athletes and people at the 2024 Olympics started posting videos about the chocolate muffins, adding to the trend. For instance, on July 29th, Mongolian swimmer Enkhkhuslen Batbayar posted a TikTok^[4] in which she tried the muffin, gaining over 735,600 plays and 78,800 likes in two days (shown below, left).

On July 30th, 2024, TikToker^[5] @marie.o_o posted a video that replicated Christiansen's "I think you're just here for the zipline" TikTok,^[3] gaining over 1.1 million plays and 194,900 likes in a day (shown below, right).

Discourse about Christiansen's chocolate muffin videos spread across social media platforms in late July 2024. For instance, on July 30th, Twitter / X^[6] user @dunebarbie tweeted a recording of Christiansen's videos, writing, "my current olympics obsession is henrik christiansen, this swimmer from norway who’s obsessed with the chocolate muffins…" In a day, the tweet gained over 120,000 likes (shown below, left).

Also on July 30th, X^[7] user @swimswim48 tweeted a screenshot of Christiansen's comment on a different video in which he told a person looking for the chocolate muffin, "You'll never find them." The tweet received over 200,000 likes in a day (shown below, right).

Real Olympic Chocolate Muffin "Maxi Muffin Chocolat Intense"

On July 30th, 2024, TikToker^[8] @kelin.online posted a video in which she guessed that the real Olympic chocolate muffin was from the French food supplier Coup de Pates and was named "Maxi muffin chocolat intense" on its website.^[9] Per her video, the product image was seemingly identical to the Olympic Village chocolate muffin. Over two days, the video received roughly 141,700 plays and 28,300 likes (shown below).

Various Examples

Search Interest

Unavailable.

External References