Dhar Mann

Dhar Mann

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Updated Feb 09, 2023 at 04:30PM EST by sakshi.

Added Jul 06, 2021 at 08:07PM EDT by Harvey K.

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Dhar Mann, a.k.a. Dharminder "Dhar" Mann, is a YouTuber and content creator best known for his video production company, Dhar Mann Studios. Mann makes short films for his YouTube and Facebook, targeting a young audience with content that aims to teach the viewer a moral lesson. Mann gained notoriety in the early 2020s after his content became a popular subject for YouTube Reaction Channels that mostly feature cringe content. Dhar Mann came under controversy in 2023 after several actors long affiliated with his film studio raised allegations of low pay and unfair work practices. Dhar Mann has previously been involved in legal issues surrounding a medical marijuana company, and he was convicted of defrauding the city of Oakland, California through his real estate company as well.


Business Ventures

Mann founded an unsuccessful real estate company at the age of nineteen, followed by various other, also unsuccessful enterprises, including a luxury car rental service, a cannabis-growing hydroponics company (weGrow), and a mortgage refinancing service.[1] He was sued by his partner after the failure of weGrow, who accused Mann of running a "hydroponzi scheme."[2] Dhar Mann successfully countersued for a cash settlement and stocks. Mann has also been charged with thirteen felony counts of fraud for defrauding the city of Oakland, California. Mann told the New York Times in 2021 that the conviction had been expunged from his record.[1]

Dhar Mann Studios

Dhar Mann founded the video production company "Dhar Mann Studios" in 2018, producing short films for social media platforms like YouTube and Facebook. His YouTube[3] channel was launched on May 10th, 2018, following which he posted his first film, a motivational-style video titled, "Before Deciding To Give Up On All Your Goals | Dhar Mann." The video gathered over 1.7 million views in over four years (seen below).

Dhar Mann's content shifted from motivational messaging to morality plays in late 2018, with his most popular YouTube videos being posted on October 17th, 2019 (seen below, left)[4], and April 13th, 2021 (seen below, right)[5]. The videos gathered over 45 million and 58 million each.

On October 1st, 2019, YouTuber Cody Ko posted a reaction video featuring a Dhar Mann script.[6] The upload was titled, "THAT'S CRINGE: Dhar Mann," and gathered over 30 million plays in over three years (seen below).

2023 Dhar Mann Actor Protest Controversy

On February 6th, Twitter[7] user @tjchodebain posted a video showing several recurring Dhar Mann actors protesting, gathering over 600 likes in three days (seen below).

On February 7th, 2023, YouTuber[8] Jarvis Johnson posted a video titled, "Huge Dhar Mann Allegation," detailing the events leading up to several recurring actors in Dhar Mann videos going on strike, and protesting against mistreatment and unfair wages. The video gathered over 600,000 views in a day (seen below).

On February 8th, Dhar Mann took to his Facebook[9] to reply to the allegations, stating that his pay is fair and competitive and that protestors had previously refused an opportunity to negotiate (seen below). The post gathered over 11,000 likes in a day.

Dhar Mann 21h. Hey, #DharMannFam! We want to address the recent protests by some of our Actors. First off, we'd like to thank the many Actors and fans who have reached out to show their support, gratitude, and solidarity to us, we truly appreciate you. For background, we did arrange an in-person hour-long meeting with Actor representatives and 2 of our most Senior Leaders, including our Head of Production, in hopes of understanding concerns prior to any protests. During that meeting, the Actor representatives refused to communicate any concerns and instead walked out. We followed up with a request for written feedback and never received a response (more info in our Stories). In regards to Actor compensation, we believe we pay our Actors competitively compared to our peers. Our rates for Actors vary: Extras receive $18/hour and Speaking Role Actors receive $33-44/hour. We are proud to have given Thousands of Actors job opportunities and last year alone paid Millions of Dollars in Actor compensation. Actors by nature work for many different production companies. We offer project-based opportunities that vary from a few hours long to a few days. We do not offer full-time positions as we try to spread around opportunities and show a wide range of faces. All details including pay rate and length the production are specified in the offer letter and the Actor has the freedom to accept or decline the project. If accepted, Actors are always paid shortly after a production wraps, typically within 72 hours. We highly encourage feedback and have many outlets for actors to express their concerns including Anonymous Actor Surveys we send out after Productions wrap and Anonymous Actor Feedback Boxes in our Studios. We receive an overwhelming amount of positive feedback and very high ratings. Any concerns we address quickly. Yesterday, a group of protestors interfered with two productions that were taking place. We want to apologize to the crew members and actors affected by these protestors, and for the stress it may have caused. We thank you all for your support and understanding. More information can be found on our Stories. C 11K 1.5K comments 193 shares

Search Interest

External References

[1] New York Times – The Moral Philosopher of YouTube

[2] Mother Jones – weGrow 'Joint' Venture Goes Up In Smoke

[3] YouTube – Dharr Man

[4] YouTube – Dharr Man

[5] YouTube – Dharr Man

[6] YouTube – Cody Ko

[7] Twitter – tjchodebain

[8] YouTube – Jarvis Johnson

[9] Facebook – Dhar Mann

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