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James Charles in colorful eye shadow painting himself white with a paintbrush

James Charles

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About

James Charles is an American makeup artist, entrepreneur, YouTuber and the first male spokesmodel for cosmetics brand CoverGirl.

Online History

On December 1st, 2015, James Charles[1] joined YouTube. In four years the channel has accumulated over 14 million subscribers and one billion views.

On March 3rd, 2016, Charles uploaded his first video to YouTube entitled "BLUE/BROWN SERPENT Makeup Tutorial | JCharlesBeauty." The video has gained over 900,000 views and 29,000 likes three years (shown below, left). His most popular video was uploaded on October 9th, 2018 and features Kylie Jenner The video has garnered over 25 million views and one million likes in three months (shown below, right).



Meet and Greet In the UK

On January 22nd, 2019, Morphe Brushes[2] announced the opening of a new Morphe store in the UK and a visit by James Charles. The tweet gained over 1,000 tweets and 19,000 likes in a couple of weeks (shown below).


Morphe @MorpheBrushes Hi U.K. Sisters! We are coming over seas to party with you at @Bullring, & we're bringing @jamescharles! We know...it's going to be SO fun & SO fresh. Head here to enter for a chance to meet him & get all the details! bit.ly/2RWKI7N MORPHE MEET & GREET WITH JAMES CHARLE S WHEN JAN 26 TH, 2019 12:00pm - 2:30pm

On January 26th, several news sources reported on James Charles' arrival and the massive amount of crowds involved. The BBC News reported a Traffic Jam (shown below, left). On January 27th, Charles responded on Twitter to a report that he was virtually unknown (shown below, right). The tweet gained over 7,000 retweets and 138,000 likes.


BBC NEWS BBC NewsS UK BBCNews James Charles: Birmingham gridlocked after YouTuber visit BBC NEWS City gridlocked after YouTuber visit Roads are jammed and cars abandoned as 8,000 James Charles fans flock to Birmingham city centre. bbc.com James Charles @jamescharles "virtually unknown" and "8000 screaming fans" should not be used in the same sentence lol @DailyMailUK WhoTube? Virtually unknown US vlogger and his 8,oo0 screaming fans bring Birmingham city centre to a shock standstill with extra police drafted in amid crush fears as he opens cosmetics store By Sophie Law For Mailonline 23:45, 27 Jan 2019, updated 00:49, 28 Jan 2019

On January 28th, James Charles tweeted that he called into a radio program that was talking about him (shown below, left). The tweet gained 6,000 retweets and 180,000 likes. The same day, a video of the conversation was uploaded to YouTube by Jedi Watching (shown below, right). The video has gained over 22,000 views in a week.


James Charles @jamescharles My Uber driver turned on the radio to the biggest station in the U.K. and they were talking about our meet and greet saying he had no idea who l was so I tried to call in AND GOT THROUGH & educated him on the sisterhood omg

Sex Tape Rumors

On January 27th, Twitter users[3] began spreading a rumor of an alleged sex tape (shown below).


dev @evildevin yall,,, i think i just saw james charles sex tape??? im CRYING alex @vintagechambiee so i just watched what's supposedly james charles sex tape...i'm scarred

On January 28th, James Charles responded with a tweet[4] saying it was impossible as he was still a virgin (shown below). The tweet accumulated 19,600 retweets and 343,000 likes in a week.


James Charles Φ @jamescharles apparently my sex tape is going around!!??? this is exciting news to me considering i'm still very much a virgin lol

Fans Trolled By Parody Account

On January 23rd YouTuber Akpommed reported on the, since then deleted, Twitter trolling comments between alleged parody account Azak Fever and James Charles. The video gained 2,392 views in a month (shown below, left). He explains, it began with James Charles tweet, "What’s your favorite step of your makeup routine? Mine are eyeshadow and baking solely, because I love how it looks LMFAO."[5] On February 28th, PewDiePie reported on the incident explaining how Azak Fever was angry at Charles fans for "tricking" him into saying he would have sex with James Charles (shown below, right). PewDiePie's video gained six million views an 406,000 likes in a week.



Iggy Azalea's Makeup

On February 21st, 2019, Singer Iggy Azalea tweeted "When I tell you that James Charles literally drove in a snow storm seventeen million miles plus a flight and hasn’t slept more than 2 hours in 2 days to do my makeup today iam not exaggerating. Come the fuck through" (shown below). The tweet gained 3,492 retweets and 51,194 likes in four days.




That day, James Charles[6] responded in a tweet saying "Got you sis let’s kill it" which accumulated 3,800 retweets and 103,600 likes in four days (shown below). Fans speculate that they are collaborating on a music video.


James Charles @jamescharles Got you sis let's kill it IGGY AZALEA@IGGYAZALEA When I tell you that James Charles literally drove in a snow storm seventeen million miles plus a flight and hasn't slept more than 2 hours in 2 days to do my makeup today iam not exaggerating. Come the f--- through. oces pass and r'm home bound 5:04 AM-21 Feb 2019

Sexual Harassment Allegations

In April 2019, James Charles was seen at Coachella with Gage Gomez. Charles responded to a picture of the two of them on Twitter by saying that Gomez was a "con artist" and has since deleted the tweet. On April 18th, 2019, Gage Gomez uploaded his first YouTube video which addresses Charles response to the their photo and denies being a con artist. The video gained over 168,000 views and 4,600 likes in a month (shown below, left). On April 29th, Gomez uploaded a second video accusing James Charles of putting pressure on him to do things he did not want to do. In the video, he never stated that he was bi-curious (shown below, right).



On May 1st, YouTuber The Viewers Voice uploaded a video of alleged text messages between Charles and Gomez (shown below). The video gained over 170,000 views and 4,600 likes in eight days. Gomez reveals that he was bi-curious and decided at Coachcella that he wasn't attracted.



On May 4th, James Charles[7] tweeted a response to the whole scandal apologizing for how it was handled and said that Gomez led him on (shown below). The tweet gained over 4,900 retweets and 91,300 likes in four days.


May 4, 2019 at 9:55 PM I will address this now and never again. The boy that I was seen with at Coachella &I talked for 5 months prior to meeting. The day before festival day 1, he called me and told me he wanted to continue to explore his sexuality and meet in person to see what it would be like. He flew himself out and I invited him to my home with my friends & we spent the weekend together at the festival, holding hands, cuddling, sleeping in the same bed, and kissing. Nothing more. We had many conversations where l asked him how he was feeling, and he told me that he felt very comfortable with me and my friends, that he was having the most fun weekend of his life, and liked the direction "we" were going in, but still wasn't sure about his sexuality. Totally fine. When he left, my friends, looking out for me as friends should, told me the many red flags they noticed about him; simple things such as him not helping clean up, to more serious things like him only holding/kissing me when a celebrity or influencer was around. I gathered my thoughts and expressed how I was feeling, and he apologized for upsetting my friends, but not for upsetting me. He then told me he had no feelings for me. In that moment, I was NOT upset that he didn't like me back, rather I was upset that l ignored red flags and wasted 5 months of my life, and also because of the timing of coachella and everything that happened, I felt taken advantage of. I impulsively replied to a fan on twitter who was excited about "my new relationship" and refuted it by calling him a con artist, which was completely wrong of me. I deleted it, but it was too late. I take full responsibility for starting this whole mess and have already apologized to this person in private. That one tweet, however, led to him making several instagram stories, instagram lives, tweets, instagram story swipe ups to those tweets, and not one but two YouTube videos about me. He left out many details, and accused me of pressuring him which is a blatant LIE, which has painted a false image of me being a predator. I will not stand for this or take it lightly. I would never, have never, and WILL NEVER pressure a guy to do anything. Everything that happened between him and I was 100% consensual. In the 5 months of talking, he never ONCE said he was straight. If he did, I would have never continued talking to him for so long. I am well aware that you cannot change someone's sexuality. I do think he was curious, and I do think he saw an opportunity and took it. I don't think he did this with malicious intent, and I don't wish him any negativity. At all. This has taught me a VERY valuable lesson about people I allow myself to get close to. Trust me, I know this was handled poorly, I wish more than anything I could go back in time and stop myself from tweeting, but now I have to deal with the consequences. This situation hurt me in private, but now it's hurting me publicly too. There is a LOT more to the story, but there's no point in elaborating. This is my truth. I know who I am as a person and I trust that my fans do as well. I am taking responsibility for my side of this, and can only hope that the other person will as well. I am moving on now, thank you.

Two days later, Twitter @tea44801323[8] reposted a picture of them at Coachcella and a screenshot of Charles initial response to the picture that has since been deleted (shown below).


@tea44801323 James charles and his ex? Gage Gomez? Gage says that james was aware that he was bi-curious but james continued pressuring him to "experiment"? You've gotten 3,000 new followers and roughly 500 comments from my tweet that only got 2000 likes before I deleted it. It will blow over in less than a week because your name will give you more followers and attention which is exactly what you want and I will not give that to you. My tweet wasn't wrong, posting it was. I did not set saying you wanted to make things right in person and test out how it would feel to be n a relationship. You did not come saying "Im straight we are just friends but I want to meet you" or I would not have said come, and you know that. You are a nterested at all the whole time but kissed me, held my hand, and cuddled with me in order to make me feel comfortable around you, bring you to coachella, follow you, and be seen with you in public, which got you the followers and attention you were looking for. I may have wanted more than what was realistic but your actions and James Charles O Replying to @amorbailey nope unfortunately l am still very single this boy played me for months on end and is a disgusting con artist. I'm thankful I had my friends with me to protect me 9:33 PM -6 May 2019

James Charles Jumpscare

James Charles Jumpscare refers to remixes of YouTuber James Charles popping into frame while saying, "Hi sisters!" as an attempt to scare people.

On April 4th, 2017, James Charles uploaded the video in which he performed the scene (shown below). The video gained over nine million views.



The video was made after a recent spread of jokes regarding makeup Charles wore to a meet-and-greet with fans (shown below).


James Charles @jamescharles Follow my face is WAY too light bc of flashback lol there's no denying that but it was actually a filtered photo, here's the original casper pic ผู้ Flurry Flu Flurr Flurry Flur Flu lurry Flurr urry lurry Fl

On July 31st, 2017, YouTuber thatbihhjasmine uploaded an edit which put the clip into the trailer for Ouija, gaining over 550,000 views (shown below, left). Ross Castillo uploaded early example appearing on April 15th, 2018, using the Unfriended trailer but with the James Charles jumpscare (shown below).



Search Interest

External References

[1] YouTube – James Charles

[2] Twitter – MorpheBrushes

[3] Twitter – alex

[4] Twitter – James Charles

[5] Pew News – James Charles Gets Called out as a Wanker

[6] Twitter – James Charles

[7] Twitter – James Charles

[8] Twitter – tea44801323

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