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Lessons in Meme Culture, or LIMC, is a YouTube channel that explains the origins of popular memes and offers the analysis of their structure and comedic elements. The channel usually produces short, educational-style videos.
On June 6th, 2017, YouTube channel Lessons in Meme Culture YouTube channel was launched. On June 23rd, 2018, the channel uploaded the two earliest currently available videos, an analysis of People Who Thank the Bus Driver and Lord Marquaad E memes that received over 30,600 views and 159,900 views in three years (shown below).
In three years since its launch, the channel accumulated nearly 400,000 subscribers, gaining over 47 million views as of October 23rd, 2020. As of October 2020, videos about Npesta's Kenos Verification Reaction and You're Going to Brazil memes were the most popular uploads of the channel with 1.6 million and 1.2 million views respectively (shown below, left and right).
Interview with Know Your Meme
On December 29th, 2020, Know Your Meme interviewed LIMC about the origins of his YouTube channel, history with meme culture, creative process and more.
Lessons in Meme Culture established a mostly positive reputation online, with the channel receiving praise for its analysis of meme culture both on YouTube and on other social media platforms. At the same time, similar to now-inactive YouTube channel Behind the Meme, PewDiePie's "Meme Review" and Know Your Meme, Lessons in Meme Culture has sometimes been criticized by certain communities for "killing" memes by making them more available to general public, and for reducing their comedic value through attempting to explain their humor.
Behind The Meme
Behind The Meme was a YouTube webseries launched by Kyle Bryce that explained the origins of and offered analysis on trending memes. Since its launch in August 2016, the series has grown into a popular meme explainer on the video-sharing platform, garnering over 600,000 subscribers and 50 million channel views within the first six months. The author of the series became a subject of doxxing and criticisms. The channel ceased activity in December 2018 following several fake suicide vlogs.
Meme Review is a YouTube series hosted by Felix "PewDiePie" Kjellberg in which the YouTuber reviews and rates trending internet memes. Launched in November 2017, the series gained a significant following and spawned a number of in-jokes, including Bonus Meme and clap clap.