Yaelokre
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Overview
Yaelokre is a musical storytelling and art project by Keath Ósk based on four fictional young minstrels who wear masks, Perrine, Cole, Clémentine and Kingsley, known together as "The Lark," who sing about fables and events from the land of Meadowlark. The project, which combines original music, real-life musical performances and illustrations to tell its stories, was started by Ósk in late 2023 and gained a significant fandom throughout 2024 across social media, resulting in numerous pieces of fan art and fan works on sites like TikTok, Tumblr, X / Twitter and Reddit. In July 2024, Yaelokre spoke out against the fandom's invention of the "cricket system," an imaginary currency system inspired by TikTok's dabloons trend, for being "unwelcoming." That month, Yaelokre also expressed disappointment over the fast pace at which the project grew, as they had yet to release any "significant" content regarding the lore of the project.
History
"Harpy Hare"
On December 27th, 2023, the Yaelokre X[1] announced the release of the first single from the Yaelokre project, a song called "Happy Hare," garnering over 350 likes in seven months (shown below). The cover art features the four minstrel protagonists of Meadowlark: Perrine, who wears a moose mask; Cole, who wears a hare mask; Clémentine, who wears a goat mask; and Kingsley, who wears a tree-like mask.
On January 4th, 2024, "Harpy Hare" was released on Spotify,[2] garnering over 8 million listens in the next six months. An illustrated lyric video for the song was later released on the official Yaelokre YouTube[3] channel that June, garnering over 3 million views in a month (shown below).
Hayfields
On March 2nd, 2024, Yaelokre released their first EP Hayfields on Spotify,[4] with each song gaining over a million listens over the next four months. In May 2024, Yaelokre posted a video of themselves performing songs at Smoke & Barrel on YouTube,[5] garnering over 90,000 views in two months (shown below, left). On June 13th, they released a lyric video for "Hartebeest" on YouTube,[6] garnering over 500,000 views in a month (shown below, right).
July 2024 Statement On Project Growth
On July 14th, 2024, Yaelokre posted a statement on X[7] about the growth of the project, writing, "The populace being quick to assume is unpreventable, though I wish Meadowlark did not gain so much popularity in such a short time. I have yet to release anything significant, let alone a proper introduction, and already we are doomed by false rumor. It is suffocating," garnering over 4,000 likes in three days (shown below).
Online Presence
Yaelokre has official accounts across social media, all of which are @yaelokre, including X, YouTube, Tumblr, TikTok and Instagram, boasting roughly a million combined followers. Their music is available on Spotify under the same name, with around 600,000 monthly listeners. There is also a subreddit, /r/yaelokre,[10] with over 2,000 members.
Yaelokre often posts artwork inspired by the world of the Meadowlands to their various social media pages, all drawn in a storybook style. The artwork often depicts the characters from the series. They are also known to post photographs of themselves playing the various characters (examples shown below).
Fandom
Yaelokre gained a strong fandom throughout 2024, resulting in fan art and content across social media, including animations, memes, artwork and more, including videos attempting to decipher and explain the lore (fan art examples from Tumblr[8] user nemethos-deamon and X[9] user @pororo_011_9 shown below).
The Cricket System
In July 2024, TikTokers began a trend known as the "cricket system" surrounding Yaelokre. The trend, which is inspired by TikTok's "dabloons" trend, is essentially an imaginary currency system, where fans are awarded "crickets" for watching videos (example cricket system video shown below).
@_strawb3rry..str4rzz_ CRICKETS‼️🦗 #yaelokre #fyp #lgbtq #crickets #kingsleyyaelokre #clementineyaelokre #cole #perrine #Meme #MemeCut ♬ Harpy Hare Outro – 🪕 𝐘𝐚𝐞𝐥𝐨𝐤𝐫𝐞 🐦📖🌾
On July 15th, Yaelokre made a post on X[11] denouncing the cricket system, writing that they are unhappy with the system and expressing their worries about it being "unwelcoming" for Wonderfolk, the name given to the fandom. Yaelokre writes, "We are not a cult, and none of you have the right to say nor inform others how to enjoy a piece media, especially one built upon childlike wonder." They continue, calling the cricket system "unwelcoming as it does render some saying what is 'right' and what is 'wrong'." The post gained over 3,400 likes in two days (shown below).
