About

Robert Pattinson for Dior refers to a 2014 Dior Homme cologne advertisement in which actor Robert Pattinson and model Camille Rowe kiss passionately in an elevator. The advertisement resurfaced on Twitter in October 2019 causing Twitter users to compare the advertisement with various images of people being choked.

Origin

On September 7th, 2014, Sephora uploaded "Dior Homme 'The Film' with Robert Pattinson – The Elevator" to YouTube (shown below). The video gained over 137,900 views and 1,500 likes in a month.

Spread

On October 14th, 2019, Twitter fan account @robertarchives posted the ad to Twitter (shown below). The post garnered over 135,100 likes and 26,400 retweets in ten days.

On October 18th, 2019, Twitter^[1] user @gabbyhdez_ tweeted the Kombucha Girl image about being team Jacob after watching Twilight but now seeing the Dior ad (shown below, left). On October 20th, Twitter user @gIimmerin^[2] posted a choking image calling it "Robert Pattinson for Dior" (shown below, center) and received over 78,800 likes and 14,500 retweets in four days. The next day, Twitter user @sahrumahru used the same caption for another choking image (shown below, right). The tweet accumulated over 46,900 likes and 9,700 retweets in three days.

Various Examples

Search Interest

External References