Sam Smith's Inflatable Black Latex BRIT Awards Outfit.

Sam Smith's Inflatable Black Latex BRIT Awards Outfit

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Updated Feb 13, 2023 at 04:06PM EST by Zach.

Added Feb 13, 2023 at 12:34PM EST by Jill.

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Sam Smith's Inflatable Black Latex BRIT Awards Outfit, also known as Sam Smith's Inflatable Suit, refers to a black inflatable latex suit made by fashion designer Harri and worn by musical artist Sam Smith at the 43rd edition of the BRIT Awards in February 2023. The outfit was subject to jokes, memes and Photoshop edits following the award ceremony due to its unconventional and outlandish design. Although many online liked the outfit, others were also critical of it.


On February 11th, 2023, U.K. artist Sam Smith attended the 2023 BRIT Awards in which they were nominated for two awards.[1] When they arrived at the event and stepped onto the red carpet, Smith was wearing an inflatable, black, latex outfit made by the designer Harri.[1] Multiple paparazzi photos were taken of Smith on the night of (shown below).

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On February 11th, 2023, the official Twitter[2] account of the BRIT Awards posted a video of Sam Smith walking in the black, inflatable outfit, earning roughly 12.8 million views and 11,500 likes in two days (shown below).


Within the hour of the Twitter video posted by the BRIT Awards on February 11th, 2023, multiple meme creators on Twitter started captioning the video, going viral in their own right. For instance, on February 11th, Twitter[3] user @MediumSizeMeech captioned it, "Do you ever feel, like a plastic bag," in reference to Katy Perry's song "Firework," earning roughly 8,000 likes in two days (shown below, top). Around the same time on February 11th, Twitter[4] user @evadentz captioned it, "the bird on the albanian flag getting ready to pose," earning roughly 6,900 likes in two days.

Other memes surfaced on February 11th, 2023, like one tweet from Twitter[5] user @ItsAndyRyan who related Smith's outfit to a David Bowie outfit, earning roughly 49,000 likes in two days (shown below, left). On February 11th, Redditor DadIsMadAtMe posted a GIF of Smith walking in the outfit to /r/memes[6] with the caption, "When your mom lets you pick out your outfit on the first day of school," earning roughly 75,600 upvotes in two days (shown below, right).

Andy Ryan @ItsAndyRyan Ha ha look at Sam Smith, can't believe the silly clothes, wots the world coming to this generation eh? 4:37 PM. Feb 11, 2023 1.8M Views When your mom lets you choose your own outfit to wear on your first day of school: BRIT RIT WARDS BRIT BRIT AWAR 2003 2000 BRIT wade with reem D RYB

Criticism and Controversy

After the videos and photos of Sam Smith in their BRIT Awards outfit landed on social media, Smith was criticized for the fashion choice by anti-woke internet users and pages, such as a tweet from the Twitter[7] account @EndWokeness on February 11th, 2023, who compared Smith's outfit to a family praying over dinner with text reading, "Normal person: / Extremists:" The tweet received roughly 68,700 likes in two days (shown below, left). Although many agreed with @EndWokeness' sentiment, others were critical of @EndWokeness' tweet, such as Twitter[8] user @Sturgeons_Law who quote retweeted it, writing, "Celebs wearing weird fashion to red carpet events is now woke extremism," earning roughly 1,000 likes in two days (shown below, right).

FORMER S THINGS Normal person: Ev End Wokeness @EndWokeness 13 TOUTUDE ONOFLS Back BAT ouTube St דופם Extremists: 9:45 PM. Feb 11, 2023 2.9M Views ●●● WYPI Celebs wearing weird fashion to red carpet events is now woke extremism. S Ev FENER TRANS Sturgeon's Law @Sturgeons_Law В End Wokeness @EndWokeness Feb 11 Extremists: Normal person: BUT ouTube St Toutube ONOFES דורם 11:13 PM. Feb 11, 2023 51.4K Views ●

Various Examples

RIT RDS 34 Me walking into movie theatre with pocket full of snacks. BRIT AWARDS 2023 BRIT AWANDS 2023 BRIT AWARDS 2023 13 BR 8544 10kg €6.99 20kg €17.99 10kg €6.99 20kg €17.99 Now wear a latex balloon suite BRIT AWARDS 2023 B itv BB ouTube Si דורם tru Leaked picture of Sam Smith as the Arrancar Wonderweiss Margela from upcoming Bleach movie: YouTube Shorts utv B Shorts 733 BRIT BOTI F YouTube BRIT D THE DEPTHS OF HELL!? TO EXTINGUISH THE FLAMES OF YOUR RYUJIN JAKKA. YAMAMOTO GENRYUSAI. EXTINGUIR. HE WAS CREATED FAREWELL, When you get out of the pool and air gets trapped in your swim trunks Pixar mums of the past: Welchan Pixar mums of the future: B BRIT FERRA BRIT BRIT

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