BuzzFeed Tasty
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About
BuzzFeed Tasty is a series of short food recipe videos produced and distributed by BuzzFeed. Each video shows a meal being prepared and cooked from start to finish, along with a step-by-step instruction, from the top-down view. Since its launch in 2015, the series has gained a large following on the social media, particularly on Facebook, due to its simple and visually to-the-point style of recipe videos.
History
On July 31st, 2015, the Tasty Facebook[3] page was launched. On September 23rd, the BuzzFeedTasty Instagram[7] feed was launched, highlighting many of the recipe videos alongside food porn photographs. On January 22nd, 2016, the Tasty YouTube[8] channel was launched. Within 10 months, it received more than 182 million video views and 1.5 million subscribers. As of November 2016, the most-viewed video demonstrates how to make "cookies & cream puffs" (shown below).
Proper Tasty
On December 15th, 2015, BuzzFeed launched the "Proper Tasty" Facebook page, featuring recipe videos for making British comfort food. Over the next 11 months, the page accumulated over 13 million likes.
Traffic
Within 15 months of creation, Tasty released 2,000 recipe videos and gained over 73 million likes on Facebook. According to the analytics company Tubular Labs,[1] Tasty videos gathered upwards of 1.8 billion views during September 2016, with 1.6 billion coming from Facebook alone.
Parodies
On October 27th, 2015, the Nasty Recipes YouTube channel was launched as a parody of the Tasty channel (shown below).
On February 23rd, 2016, the recipe video Facebook page Yum Feed[6] was launched, highlighting parody recipe videos shot in the same style as BuzzFeed Tasty (shown below).
On March 13th, Funny Or Die released a parody recipe video titled "How to Make Milk" (shown below, left). On March 16th, 2016, Clickhole[4] released a parody video titled "Easy Recipe For Warm Egg Near Blue Square You Can Make In Just 4 Months!" (shown below, right).
Geico Commercials
In late October 2016, Geico released several commercials parodying the Tasty videos, in which a raccoon creates food dishes from garbage (shown below).
Search Interest
External References
[1] Tubular Labs – Most Watched Video Publishers
[2] Archive.is – Most Watched Video Publishers
[4] Clickhole – Easy Recipe For Warm Egg Near Blue Square You Can Make In Just 4 Months!
[7] Instagram – BuzzFeedTasty
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