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About is an online petition platform which allows anyone to launch and participate in crowdsourced petitions. In 2012, the site surpassed more than 20 million users in 196 countries.


After two years of development,[1] was launched in February 2007 by the San Francisco-based for-profit organization, Inc. In its first year, the site allowed users to search for nonprofits and politicians that are in need of support based on their political orientations, in addition to social networking functions such as adding friends, sharing photos and joining groups for various social issues and nonprofit organizations. On the day of the site's launch, it was featured on TechCrunch[2], which likened the site's original design to that of a social network.

join sign in Search Changes Home Changes People Nonprofits Politicians MORE Community Impact What Do You Want to Change in the World? Actions: Raised: $27,115 1021 What is Type a change in the search bar above or click on a recently popular change below Universal Health Care Make Poverty History End Poaching Eradicate Polio Everywhere Sustainable Empowerment Initiatives Find a Cure for Lupus Stop Corruption! Separate Church and State Stop Drunk Driving End the war on drugs Protect Free Speech End the Crisis in Darfur improve access to water and sanitation Eliminate the Death Penalty Research Alternative Energy electric car-- bring it back!Keep abortion safe, legal, and rare Stop Global AIDS Stop Global Warming Improve Public Schools is a social network for social activism, incorporating nonprofits, politicians, and people across the globe About Us > End global poverty Allow Gay Marriage End Global Hunger Recycle Preserve Reproductive Freedom Stop Child Prostitution Real Sex Ed Saves Lives Stop Cruelty to Animals Save Net Neutrality Protect Wildlife Preserve Biodiversity End dependency on oil Preserve Native American Culture No more terrorism Mentor Disadvantaged Children Ban Conflict Diamonds stop anti-immigration rhetoric Protect Civil Rights Stop Gun Violence SIGN UP Nonprofits click here! Politicians click here! About :: Privacy :: FAQs· Ideas :: Blog :: Partners :: Contact Us ©2007 All Rights Reserved

The site was also featured on VentureBeat[3] and the Nonprofit Technology Network[4] in spring 2007 and by July, the site launched a Facebook application[5] where users could easily access the site through their Facebook account. After President Obama's election in 2008, partnered with social networking site MySpace to create a platform where users could submit policy ideas for Barack Obama[6] (shown below). Home Cuses Peaple Nonprofis Idess Blog Join Sign in IDEAS FOR CHANGE IN AMERICA IWILL OPEN THE DOORS OF GOVERNMENT AND ASK YOU TO BE INVOLVED IN YOUR OWN DEMOCRACY AGAIN."PRESIDENT-ELECT BARACK OBAMA Winners of the Ideas for Change in America Competition change org MPACT Arter 656,991 votes for 7,847 ideas, we present the top 10 ideas for change (in no paricular order) Pass the DREAM Act- Support Higher Education for All Students Dseam ACTivist (add a pugpestian) Make the grid green in 10 years Liz Rase (add asugseson) Nonprofit Partners Legalize the Medicinal and Recreational Use of Marijuana tech President * Appoint Secretary of Peace in Department of Peace and Non Vielence Stephen Zandi (add iuggestien NETROOTS ★NATION Free Single Payer Health Care Get FISA Right, repeal the PATRIOT Act. and restore our civil liberties Jen Pincur (add a suggetion) Sunlight Foundation Jared 3 (add a suggestian) Develop&Implement a National Strategy for Sustainability Rab Vihéeler (atd a suggestion) Save Small Business From the CPSIA Student PRG ceeii. Leibovitz (add』suggestion) UOTERS Pass Marriage Equality Rights for LGBT Couples Nationwide Jan N. (addsuggsatien) Health Freedom IS Our First Freedom Bill Pleasanb(addsupasation) votoLatino M

News Media Coverage

Following the attention recieved from the Trayvon Martin case, the site began appearing in the media more frequently with mentions on NPR[21], the Huffington Post[22], Mashable[23], Forbes[24] and the Wall Street Journal[25], among others. Many of these articles touch on the for-profit aspect of the site, by generating revenue from the email addresses of users who sign petitions.



In November 2009, introduced their petition tool[12], integrating non-profit organization Democracy in Action's government data with social media share buttons and embed codes. After transitioning away from its original social network setup, the site saw its first major spike in traffic after a petition was made in July 2011 to create a law to make it a felony for a parent or guardian to not notify authorities after a child has been missing for 24 hours. As of December 6th, 2012, the site hosts more than 350 thousand petitions, with 40,000 being created every month, which are browsable by popular topics, amount of signatures and most recent submissions.

FeaturedPopu lar Recent Start a petition Hasbro: Feature Males in the Packaging of the Easy- Bake Overn by McKenna Pope 44,463 supporters Sign ρ Search Search Popular Topics Animals Criminal Justice Economic Justice Education Environment Gay Rights Chinese Leader Xi Jinping: Release Imprisoned Nobel Peace Prize Winner Liu Xiaobo and Wife Liu Xia by Desmond Tutu 382,589 supporters Sign Health Human Rights Human Trafficking Immigrant Rights Sustainable Food Women's Rights Walmart, H&M, Gap: Join Fire Safety Program, Fix Death Trap Factories by Lovely from Bangladesh and ILRF 96,098 supporters Sign Recently Viewed Take a Stand for the Girl Who Stood Up: Nominate Create Caylee's Law Malala for the Nobel Peace Prize by Bonnie S. Lloyd203,837 supporters Sign

The site has staff in twenty countries that provide translations in eleven different languages. maintains a presence on other forms of social networking including Facebook[9] and Twitter[10], where it has more than 102K likes and 415K followers respectively as of December 2012.


Since its launch, a number of petitions[14] have resulted in real-life changes, including a petition ensuring health care for victims affected by contaminated water at a military base[15] and another urging schools to remove LFTB, a mixture of beef scraps and connective tissue, from school food.[16]

Caylee's Law

Following Casey Anthony being found not guilty for the murder of her two-year-old daughter Caylee in July 2011, a handful of petition launched calling for governors to make not reporting a child missing after 24 hours a felony for parents or guardians. One in particular, written by Oklahoma resident Michelle Crowder[17] gained more than 1.2 million electronic signatures within 14 days. In response, lawmakers in eleven states have proposed bills of this nature and as of December 2012, seven of those have been approved.[18]

Create CAYLEE'S LAW Sign this petition with 1,314,640 supporters 3,685,360 NEEDED First Name Last Name Email Street Address Outside U.S. State Petitioning Your Governorv Zip Code Create Caylee's Law Why is this important to you? (Optional)

Bank of America's Debit Card Fee

On October 1st, 2011, 22-year-old nanny and Washington D.C. resident Molly Katchpole proposed a petition[26] demanding Bank of America to drop its $5 / month banking fee for debit card customers. By the end of October, more than 300,000 signatures had been collected on the site, including one from President Barack Obama, ultimately leading the bank to withdraw its plan.

Lorax Petition Project

In December 2011, a fourth-grade class in Brookline, Massachusetts submitted a petition titled "Lorax Petition Project,"[27] which requested Universal Studios to promote an environmental message on its website and trailer for the 2012 3D-animated musical comedy film Dr. Seuss' The Lorax, which chronicles the adventures of the Lorax as he fights against the greedy villain the Once-ler to save the environment from its plight. Throughout December, the petition accumulated more than 57,000 signatures, to which Universal Studios responded by updating the website with the environmental message per request.

Trayvon Martin

On March 8th, 2012, Tracey Martin and Sybrina Fulton launched a petition[19] seeking justice for their son, Trayvon Martin, after he was fatally shot by the neighborhood watch captain George Zimmerman in Sanford, Florida. In less than two weeks, it became the fastest growing petition on the site, at one point gaining 1000 new signatures per minute.[20] More than 2.2 million people virtually signed the petition before it was announced that a Florida State Attorney would charge George Zimmerman with second degree murder. The trial is scheduled to begin in June 2013.

2 MILLION WANT Victory with 2,278,189 supporters JUSTICE 2,278,189 signatures Supporters are signing: FOR TRAYVON Investigate Anti-Gay Assault of Andrew Sawyer - Bishop Robert Finn: Resign for Protecting Child Abusers Petitioned Pam Bondi Prosecute the killer of our son, 17- Proven Innocent by DNA Testing: Pardon Kerry Max Cook year-old Trayvon Martin More v


As of December 2012, has a Quantcast[7] score of 1024 in the United States, seeing 1.6 million monthly users, and a global Alexa[8] score of 1395. In September 2012, the site had surpassed 20 million total users[11], breaking 25 million in December.[13]

Search Interest

External References

[1] – Home

[2] TechCrunch – Social Networking For Change(.org)

[3] VentureBeat –, the network for political change

[4] NTEN via Wayback Machine – Will change…well, anything?

[5] Mashable – Application Now Live on Facebook

[6] Wired – Crowdsources An Agenda For Incoming Administration

[7] Quantcast via Wayback Machine –

[8] Alexa –

[9] Facebook –

[10] Twitter – @Change

[11] Gigaom – 20M users but not a single server

[12] Future:Media:Change – Road to Petition: Is’s new tool really the ‘Most powerful petition tool on the web’?

[13] PR Web – Hits 25 Million Users, Becomes World’s Largest Petition Platform

[14] – Victories

[15] – Health Care Now for Military Families Poisoned at Camp Lejeune

[16] – Tell USDA to STOP Using Pink Slime in School Food!

[17] – Create Caylee's Law

[18] Wikipedia – Caylee's Law

[19] – Prosecute the killer of our son, 17-year-old Trayvon Martin

[20] LA Times – Trayvon Martin case gives a boost -- and vice versa

[21] NPR – Petitions Are Going Viral, Sometimes To Great Success

[22] The Huffington Post – Petitions Targeting Restaurants Gain Steam

[23] Mashable – How Is Revolutionizing Internet Activism

[24] Forbes – The Business Behind's Activist Petitions

[25] Wall Street Journal – Tests the Line Between Activism, Profits

[26] – Tell Bank of America No $5 Debit Card Fees

[27] – Universal Pictures, Let the Lorax Speak for the Trees!

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