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Added Sep 24, 2014 at 08:05PM EDT by Don.

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Ello is social networking platform currently in an open beta testing phase. Ello was created as a competitor to sites like Facebook, with founders claiming they will never mine user's data or display ads to users.


Ello[1] was originally created in 2013 for a private group by founder Paul Budnitz, the graphic design firm Berger & Fohr and the creative technologist collective Mode Set.[4] The site's FAQ claims it was made as a alternative to social networks which base their revenue on advertising.

"We built Ello because virtually all the other social networks were cluttered, ugly, and full of ads. We began to feel manipulated by the networks themselves -- many of our posts were never seen by our friends at all, because ads had taken priority. We came to realize that a social network that has ads is a social network created for advertisers, not for people. Every move we made was tracked and recorded, and every post we made was read and sold to other companies so they could show us more ads."

On March 21st, 2014, The Daily Dot[5] published an article about Ello titled "What is this mysterious, anti-Facebook, social network?" On March 24th, the Vice tech news site Motherboard[3] published an interview with Budnitz, who argued that sites like Facebook and Tumblr were "advertising platforms" and not real "social networks."

Facebook Exodus

On September 10th, 2014, drag performer Sister Roma posted an announcement that she was considering shutting down his personal Facebook profile to focus on her drag persona "fan page."

#MY NAME IS Michael Williams Activist/Fundraiser/Supermodel/lcon at Sisters of Perpetual Indulgence, Inc. 4,370 followers September 10 at 7:37pm Follow ▼ In light of the new demand by Facebook that we use our "real" names I am considering shutting down my personal page to concentrate on my "FAN PAGE." I update it an interact as much as I can but I detest the idea of having a fan page. I'm not f------ Britney Spears. I have friends, not fans. At any rate, please follow me there cause this profile may be coming to an end. https://www.facebook.com/SisterRoma #MY | Sister Roma i Public Figure a IS 9,882 Likes 5,762 talking about this 137 58 G 1

The following day, The Daily Dot[6] published an article about the Facebook policy. On September 12th, The Daily Dot[7] published a follow-up article titled "Facebook's real name policy is dangerous for LGBT users." On September 19th, executive director at Radar Productions Michelle Tea submitted a post asking what alternatives to Facebook existed, to which several users replied linking to Ello.

Michelle Tea FollowY September 19 at 1:42pm San Francisco, CA e Ihate Facebook. Where else can we all go7 ls some queer techie genuis figuring this out for us right now? 'Michelle Tea' isn't my 'real name', either, but it's not flashy enough to get busted. Also, I hate Facebook. Like Comment- Share 558 people like this. 4 shares View previous comments 50 of 93 Mynamemychoice Facey Ello is pretty awesome September 19 at 2:59pm-Like1 Michelle Tea I requested an invite from Ello https://ello.co/manifesto and also signed up on Diaspora, though I don't quite 'get it Ello is coming Simple, beautiful & ad-free. ELLO.COI BY ELLO September 19 at 3:01pm Like 2

On September 22nd, The Daily Dot[8] published an article titled "The Great Gay Facebook Exodus Begins," noting that many LGBT Facebook users were abandoning Facebook for Ello. On September 23rd, a page selling Ello invites for $500 each was launched on eBay.[2] On the following day, Laughing Squid founder Scott Beale tweeted that one of the invites had been sold.[9]

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