About

Make it Stranger is a single-serving site featuring a web app by the creative studio Nelson Cash, which generates Stranger Things title cards based on user-submitted keywords.

Origin

On July 27th, 2016, Nelson Cash posted a blog post about the typography used opening title sequence of Stranger Things by staff designer Sarah Gless.^[2] On August 16th, Nelson Cash engineer Michael McMillian announced the launch of their Make It Stranger^[1] Stranger Things type generator. The web application allows users to input keywords into a top and bottom field, which are subsequently made into a title card resembling the typeface used in the Stranger Things opening sequence (shown below).

Spread

On August 17th, Nelson Cash tweeted a list of the top keywords submitted to the generator, including "manda nudes", "butt stuff" and "rip harambe" (shown below, left).^[16] Meanwhile, Twitter user @mikeryan^[17] posted several "Says Who" Stranger Things titles (shown below, right).

Within 24 hours, nearly 100,000 title cards had been generated on the site.^[11] On August 31st, Nelson Cash published a blog post about various Make It Stranger stats, revealing that the site received upwards of 1.7 million pageviews with more than 1.01 million users (shown below).

In the coming days, several news sites published articles about the online reaction to the title generator, including Vocativ,^[7] The Verge,^[8] ThisIsInsider,^[9] The Daily Dot,^[10] Inverse,^[11] BoingBoing,^[12] Mashable^[13] AV Club,^[14] and Inquisitr.^[15]

Various Examples

Search Interest

External References