Make It Stranger
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About
Make it Stranger is a single-serving site featuring a web app by the creative studio Nelson Cash, which generates Stranger Things title cards based on user-submitted keywords.
Origin
On July 27th, 2016, Nelson Cash posted a blog post about the typography used opening title sequence of Stranger Things by staff designer Sarah Gless.[2] On August 16th, Nelson Cash engineer Michael McMillian announced the launch of their Make It Stranger[1] Stranger Things type generator. The web application allows users to input keywords into a top and bottom field, which are subsequently made into a title card resembling the typeface used in the Stranger Things opening sequence (shown below).
Spread
On August 17th, Nelson Cash tweeted a list of the top keywords submitted to the generator, including "manda nudes", "butt stuff" and "rip harambe" (shown below, left).[16] Meanwhile, Twitter user @mikeryan[17] posted several "Says Who" Stranger Things titles (shown below, right).
Within 24 hours, nearly 100,000 title cards had been generated on the site.[11] On August 31st, Nelson Cash published a blog post about various Make It Stranger stats, revealing that the site received upwards of 1.7 million pageviews with more than 1.01 million users (shown below).
In the coming days, several news sites published articles about the online reaction to the title generator, including Vocativ,[7] The Verge,[8] ThisIsInsider,[9] The Daily Dot,[10] Inverse,[11] BoingBoing,[12] Mashable[13] AV Club,[14] and Inquisitr.[15]
Various Examples
Search Interest
External References
[1] MakeItStranger – Stranger Things Type Generator
[2] Nelson Cash Blog – The Typography of Stranger Things
[3] PSFK – Type Generator Lets You Write Using The Font From ‘Stranger Things’
[4] High Snobiety – Make Your Own ‘Stranger Things’ Title Cards With This Awesome Generator
[5] Esquire – Drop Everything and Start Making Your Own Stranger Things Title Cards
[6] Twitter – Michael McMillan on generator stats
[7] Vocativ – The Stranger Things Meme Generator Is All Dick And Harambe Jokes
[8] The Verge – Make Your Own Stranger Things Title Cards With This Site
[9] ThisIsInsider – Stranger Things fans are having a blast with this title generator
[10] The Daily Dot – Type anything you want in the Stranger Things title font
[11] Inverse – The Internet Has Made 100000 Stranger Things Title Spoofs
[12] BoingBoing – It turns out Stranger Things Gaten Matarazzo has a gorgeous voice
[13] Mashable – Make any message scary and retro with the Stranger Things title generator
[14] AV Club – Make all things Stranger Things with this title card generator
[15] Inquisitr – Absolutely everything you can do that is stranger things related
[16] Twitter – @nelsoncash
[18] Twitter – @mikemcchillin
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Top Comments
Nedhitis
Sep 08, 2016 at 05:14PM EDT
Sherwood McCloud
Sep 08, 2016 at 05:20PM EDT