Nookazon

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About

Nookazon refers to a fan-made site in which people can buy and sell items and characters from Animal Crossing: New Horizons to others using the game's in-game currency, Bells. The name is a portmanteau between Tom Nook and Amazon.

History

Nookazon was created by Daniel Luu, who goes by the handle @squishguin.^[1] The site went live on April 9th, 2020.

Spent the past week making https://t.co/gkDKmHLLrr a marketplace to trade items, crafts and share wishlists! #AnimalCrossing #ACNH #NintendoSwich pic.twitter.com/pGcQmwDwlD
— Daniel Luu (@squishguin) April 9, 2020

The site allows for players to put items in the game up for sale and pay for items using the game's in-game currency, Bells. This includes characters in the game which players can have on their island. Each category, which includes Villagers, Clothing, Fossils, etc., is divided into subcategories to help players refine their search.

Online Presence

After the site went live, players began tweeting about their experiences using it. Twitter user @KwinsiiWasTaken^[2] joked about the market for the very popular character Raymond (shown below, left). User @yeahbumbleby^[3] joked about the marketplace for the character Diva, who was selling for extremely cheaply (shown below, right). The marketplace was also covered by the Daily Dot,^[4] Screenrant^[5] and Destructoid.^[6]