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Added Apr 24, 2017 at 02:14PM EDT by Matt.

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Hmmm refers to a subsection of Reddit focused on bizarre photographs purposely taken out of context. In addition to posting photos, all of the threads are named "hmmm," and commenters frequently leave "hmmm" as a comment. Unlike other subreddits, /r/hmmm does not use thumbnails in the thread listing, and therefore, requires users to open a thread to see the picture.


On December 19th, 2008, the subreddit /r/hmmm launched with the subtitle "Pics that make you go hmmm…"[1]

hmmm hot new top Want to join? Log in or sign up in seconds. subscribe to our newsletter get the best of reddit, delivered once a week enter your email SUBSCRIBE password ■ remember me reset password login ↑ hmmm 14.0k submitted 13 hours ago by MickAvery 96 comments share

The subreddit remained relatively dormant until February 16th, 2017, when Redditor GeorgeDykel[2] submitted a photo of man with a pack of pitbulls wearing sunglasses (shown below). Within its first two months, the post received more than 8,100 points (96% upvoted) and 70 comments. That day, /r/hmmm became "the fastest growing non-default reddit of the day."[7]

A week later, on February 23rd, another photo on /r/hmmm, this one posted by Macbit[3], received more than 3,100 points (98% upvoted). That day, Redditor posted that the /r/hmmm was trending.[4]

On March 3rd, Pajiba[5] published an article that highlighted the subreddit, entitled "Enter At Your Own Peril, If You Will: Reddit's 'hmmm' Subreddit." On March 27th, /r/hmmm had amassed more than 100,000 subscribers.[7]

Later that month, it entered the top 500 subreddits, following a massive growth spike the weekend of April 14th, which saw more than 19,000 new subscribers. This was due in part to three major posts:

  1. The first[8] of which posted by Redditor chaosgodloki, featuring a crab and umbrella (shown below, left), which received more than 7,900 points (94% upvoted) within two weeks;
  2. The second,[9] posted by Redditor Sucks_, featuring a life-sized toy assembly kit of a boat (shown below, center), received more than 14,500 points (95% upvoted) and 170 comments;
  3. The final,[10] posted on April 16th by Redditor CosmicKeys, which featured a paintbrush seemingly similar to a woman's hair (shown below, right), garnered more than 15,800 points (93% upvoted) and 110 comments.




On May 25th, 2016, a sibling subreddit, /r/hmmmgifs[6] launched. WIthin its first year, it had garnered more than 8,800 readers.

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As of April 24th, 2017, /r/hmmm has over 162,000 subscribers.[7]

/r/hmmm metricS (Pics that make you go hmmm..) Pics that make you go hmmm... Compare Subscriber Growth Total Subscribers Rank Comments 162,267 121,700 81,134 40,567 2012-10-29 Subscribers: 0 2013 2014 2015 2016 2017

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