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Adobe was founded December 1982 by John Warnock and Charles Geschke. They first created PostScript, which was licensed by Apple in 1985. Over the course of the following decades, Adobe introduced several popular softwares which were mainstays with Apple, including Illustrator, PDF, Acrobat Reader, and, most notably, Photoshop. The company changed its name from "Adobe Systems" to "Adobe Inc." in 2018.
Photoshop is an image-editing software application developed and published by Adobe Systems. Since its initial release in February 1990, Photoshop has established itself as one of the most advanced and widely used graphic editing programs in the market by offering a wide range of constantly evolving features and tools that enable its users to create original artworks or digitally manipulate pre-existing images. In the context of Internet culture and digital arts, Photoshop has played a vital role in facilitating the creation of hundreds of memes and other notable original artworks, to such an extent that "photoshopping" (often shortened as "shopping") is now used as a colloquial English verb for editing images in general.
On May 10th, 2019, Twitter user @KupoGames tweeted that he had received an email from Adobe alerting him that they had discontinued certain older versions of their Creative Cloud applications and that as a result, he was no longer licensed to use them.
Others reported that they received emails alerting them which specific applications they were no longer licensed to use Photoshop, Premiere, Lightroom Classic, Animate and Media Director. In response to a customer complaint, @AdobeCare tweeted, "Customers who continue to use or deploy, unauthorized versions of Creative Cloud may face potential claims of infringement by third parties. We can not comment on claims of third party infringement, as it concerns ongoing litigation. ^CS." Legal expert Dylan Gilbert told Vice "(Adobe) has the power to force its customers to upgrade to newer more expensive versions at its whim, which illustrates the undue power and influence of EULAs over the lives of consumers. We should be able to own the things we buy.”
User @Biggaybutchbabe tweeted a Who Killed Hannibal? meme about pirating Adobe, gaining over 600 retweets and 2,000 likes (shown below, left). User @maaike posted a joke, gaining over 60 likes (shown below, right).