![Harris Walz Midwest Princess Camo Hat Harris Walz Midwest Princess Camo Hat, depicting an image of the apparel and a photo of Tim Walz wearing it.](https://i.kym-cdn.com/entries/icons/mobile/000/050/899/harris-walz-hat.jpg)
Harris Walz Midwest Princess Camo Hat
Part of a series on Tim Walz. [View Related Entries]
This submission is currently being researched & evaluated!
You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.
About
Harris Walz Midwest Princess Camo Hat refers to a piece of merchandise sold by the 2024 presidential campaign of Vice President and Democratic presidential nominee Kamala Harris, which some posters online interpreted as a reference to merchandise made by musician Chappell Roan. Others interpreted the hat as a nod to Harris's freshly chosen vice presidential candidate in the upcoming election, Tim Walz, who is a noted outdoorsman and hunter with a passion for hats. The hat rapidly became the campaign's best-selling piece of merchandise, reportedly selling out of stock within a half hour and netting over a million dollars for the campaign in a single day as it garnered media coverage and virality online.
History
Camouflage hats have long been popular with hunters in the United States and elsewhere, associated with outdoors-oriented and pro-gun subcultures.
In 2023, pop singer Chappell Roan released a camouflage hat with "Midwest Princess" written on it in bright-orange text, referencing the title of her 2023 album The Rise And Fall Of A Midwest Princess. The hats were widely popular with Roan's fanbase, selling so well that suppliers had to choose a new camo design after the first went out of stock.[1]
![Midwest Princess Hat RINCESS SHIPS ON OR AROUND SEPTEMBER 20 Midwest Princess Hat (Camo 2) $30.00 USD Shipping calculated at checkout. Quantity + Add to cart Due to demand, we're re-releasing the camo hat in a different pattern - what you see in the picture is the new camo pattern.](https://i.kym-cdn.com/photos/images/newsfeed/002/878/969/74a.png)
Following the announcement of Minnesota Governor Tim Walz as Kamala Harris's running mate on August 6th, 2024, users online connected his Midwesterner constituents and supporters to Roan's fans.
For example, on August 6th, X user @dollylorr made a post (seen below) demanding that the Harris campaign "PUT HIM IN THE HAT," at around 9:30 a.m. EST, receiving over 62,000 likes in the course of two days.[2]
![Put Him In The Hat dolly looks in peoples windows @dollylorr PUT HIM IN THE HAT RINCESS](https://i.kym-cdn.com/photos/images/newsfeed/002/878/991/e64.png)
The Harris campaign's official X / Twitter account, @KamalaHQ, then made a post at 7:30 p.m. EST on August 6th and shared a link to the hat in its merchandise store (seen below).[3] The post accumulated over 5.6 million views and 16,000 likes in two days.
![New Merch Drop KAMALA HQ Kamala HQ @KamalaHQ. Aug 6 New merch just dropped store.kamalaharris.com/harris-walz-ca... HARRIS WALZ 1.6K 2.5K 16K ılı 5.5M](https://i.kym-cdn.com/photos/images/newsfeed/002/878/993/5fe.png)
Later on in the evening of August 6th, 2024, reportedly after less than half an hour of the @KamalaHQ X post, the hat's page in the campaign's online store showed that the product was sold out (seen below).[4] The marketing copy for the hat called it "the most iconic political hat in America."
![Sold Out HARRIS WAL HARRIS WALZ HARRIS-WALZ CAMO HAT $40.00 HARRIS WALZ • You asked, we answered. The most iconic political hat in America. American made, union made Embroidered Orders ship within 10 days • Purchase is a donation to the Harris Victory Fund Expected release date is Sep 23rd 2024 Sold Out](https://a.kym-cdn.com/assets/blank-b3f96f160b75b1b49b426754ba188fe8.gif)
Dozens of media outlets covered the hat's strong sales in the following hours and days, reporting that it netted over $1 million for the campaign and a long backlog, meaning that it was sold out until mid-October 2024.[5]
On TikTok, the @kamalahq account made a slideshow post promoting the hat and Walz, which received over 1.4 million views and 214,000 likes in the course of two days (seen below).[6]
![The Man WE WIN BRIS ALZ RD](https://i.kym-cdn.com/photos/images/newsfeed/002/879/065/34d.png)
![The Hat omfg HARRIS WALZ](https://i.kym-cdn.com/photos/images/newsfeed/002/879/064/fd4.png)
Online Presence
Many commentators on TikTok discussed the hat as it went viral in early August 2024, including TikToker @holdensmith962, who argued on August 7th, 2024, that the hat was not necessarily a Chappell Roan reference, receiving over 284,000 views and 31,000 likes in a day (seen below).[7]
https://www.tiktok.com/embed/v2/7400457599784733982
On August 6th, Chappell Roan herself commented on the hats and a viral tweet drawing a connection between her brand and the campaign, receiving over 87,000 likes in two days for a post on Twitter / X about the hats (seen below).[8]
![Roan Response Chappell Roan @ChappellRoan · Aug 6 is this real • YungDagger @YungDagger808 • Aug 6 Replying to @PopCrave Chappell mentioned INCESS HARRIS WALZ 934 15.5K 85K ılı 2.4M](https://i.kym-cdn.com/photos/images/newsfeed/002/878/973/de4.png)
Various Examples
![Realtree Clarification Tyler Jordan @TylerJordan Aug 7 9 Realtree DOES NOT support the Harris/Walz campaign. This hat they bought through a third party that we license to. Just want to be clear here because I've seen comments that say we're supporting them. Simply not true. KAMALA HQ Kamala HQ @KamalaHQ. Aug 6 New merch just dropped store.kamalaharris.com/harris-walz-ca... HARRIS WALZ](https://i.kym-cdn.com/photos/images/newsfeed/002/878/979/006.png)
![Camo Hat Puigde @ElGranSenglar • Aug 6 Queer millennials/zoomers who like Chappell Roan and white boomers into hunting and fishing seeing each other wearing the camo Harris Walz hat 1 273 3 26 26 Il 1K 1](https://i.kym-cdn.com/photos/images/newsfeed/002/878/980/786.png)
![Older White Guys Charlotte Alter @CharlotteAlter ⚫ Aug 6 The Walz pick extends identity politics to white dudes. This branding ("Coach Walz" + Bruce Springsteen + hardware store dad + gun owner + camo hat) is a way of recognizing, celebrating and welcoming older white men into the coalition WALZ You asked, we answered. The most iconic political hat in America. • American made, union made • Embroidered • Orders ship within 10 days • Purchase is a donation to the Harris Victory Fund HARRIS WALZ 84 7467 3.3K ili 254K ↑](https://i.kym-cdn.com/photos/images/newsfeed/002/878/978/027.png)
Search Interest
External References
[1] Chappell Roan – Merchandise
[2] X – @dollylorr
[4] Kamala Harris Store – Embroidered Camo Hat
[5] Axios – D.C. Dems' new status symbol, the camo Harris-Walz hat
[7] TikTok – @holdensmith962
[8] X – ChappellRoan
Recent Videos
There are no videos currently available.
Display Comments