JUUL

About

JUUL is an electronic cigarette company related to the PAX brand of electronic cigarettes. The JUUL e-cigarette is a compact vaporizing device that is less harsh than cigarettes, which has led to it being used prominently among teenagers. It's popularity with teenagers has resulted in the creation of several memes about the product.

History

JUUL was introduced in the PAX laboratories on June 1st, 2015.^[1] In 2016, it saw a 700% increase in sales, and as of August of 2018 accounts for roughly 70% of all e-cigarette user In July of 2017, it spun off into its own company with Tyler Goldman serving as CEO. It utilizes nicotine salts that exist in leaf-based tobacco as its key ingredient. Due to its discreetness, it became popular among teenagers. In a 2017 article by NPR,^[2] a high school student said that roughly "50 to 60 percent" of people in her school use a JUUL. The New York Times^[4] also published an anecdotal report from a teenager saying nobody smoked cigarettes, but there was a "50/50 chance" if you went into a high school bathroom you would find people using a JUUL. This led the FDA to investigate why the product appealed to young demographics and the Campaign for Tobacco-Free Kids to voice criticism over the product. The Real Cost campaign has also released advertisements against the product (shown below).

Online Presence

Because of the product's popularity with teenagers, it has been used in memes, some of which portray the users in a negative light. On Urban Dictionary, there are seven definitions for JUUL,^[3] some of which portray those who use it as uncool (examples shown below).

On Reddit, a subreddit devoted to the product, /r/juul,^[5] has over 24,000 subscribers. Additionally, memes about the product have seen some spread online, particularly in reference to how teenagers will use the bathroom to JUUL (examples shown below). Buzzfeed^[6] has posted a list of tweeted JUUL jokes.

Search Interest

External References