My Singing Monsters

About

My Singing Monsters, also known as MSM, refers to an iOS and Android video game that's considered a world-builder simulation game where players develop groups of monsters which sing and play music. Players collect and breed these monsters across 23 islands, collecting coins along the way. It was originally released to the iOS app store in late 2012 within the Canadian market. It is similar in gameplay and aesthetic to both Pokémon and Club Penguin.

History

My Singing Monsters was created by the company Big Blue Bubble Inc. and headed by lead designer Dave Kerr.^[1] It was released to the iOS app store on September 4th, 2012. Roughly four months later, on January 12th, 2013, the game was released to both the Amazon and Android app stores. In mid-2014, it was released on PS Vita and much later, in 2021, it was released on Steam. On September 23rd, 2015, the game's sequel, My Singing Monsters: Dawn of Fire, was released.^[2]

Gameplay

On December 11th, 2012, the YouTube page for My Singing Monsters uploaded a gameplay trailer, earning roughly 70.1 million views over the course of 10 years (shown above).

My Singing Monsters consists of 23 islands that the player must explore.^[1] Each island represents a different element, some natural and some variations of the natural. Additionally, each island has a set of monsters native to it. The player can visit each island and have monsters on it. The five primary, "natural" islands are Plant, Cold, Air, Water and Earth. The majority of the remaining 23 islands are considered "Mirror" islands with a few exceptions like the Tribal Island.^[3]

Monsters are the other essential part of the game with the universe consisting of 226 of them. They are categorized into different classes called Natural, Fire, Ethereal, Magical, Seasonal, Supernatural, Legendary, Mythical, Dipster, Celestial, Rare and Epic.^[4] Players are also encouraged to collect coins as currency in order to buy items like decorations and structures.^[1]

Fandom

A fanbase for My Singing Monsters started to grow organically over the course of the game's primary years. As evidence of this, the /r/MySingingMonsters^[5] subreddit was created on May 13th, 2013. However, the first post^[6] to the subreddit wasn't made until October 31st, 2014, regarding the Halloween spirit costumes. Over the course of nine years, the subreddit amassed roughly 20,300 members. Its most viral post was made on April 2nd, 2021, by Redditor^[7] bignut-56, who received roughly 1,500 likes for a meme they made using the Average Fan vs. Average Enjoyer format (shown below).

Overall, the fandom surrounding My Singing Monsters picked up en masse in the 2020s with the most viral of posts in the subreddit occurring after 2020. For instance, a meme^[8] was posted on May 29th, 2021, that used Dean Norris' Reaction, earning over 840 upvotes in ten months (shown below, left). On August 3rd, 2021, Redditor^[9] Shovel-Pog exploited an image of Sully from Monsters Inc. making him look like the monster Entbrat from the game. The meme (shown below, right) received over 800 upvotes in seven months.

YouTubers and Twitch streamers started playing the game for their audiences as well towards the end of 2021 going into 2022. For instance, on February 27th, 2022, iShowSpeed posted a video of him playing MSM to YouTube, earning roughly 354,100 views over the course of one month (shown below).

Related Memes

My Singing Monsters Song Remixes

On March 10th, 2013, the YouTuber 六艾司 Lilice posted a video titled, "My Singing Monsters Remix (Cover by 甘霖老蘇 from Taiwan)," where they remixed the MSM song with their own voice. The video (shown below, left) received roughly 4.2 million views over the course of nine years. On May 17th, 2020, YouTuber Pugglebug posted a video titled, "My Singing Monsters Trap Remix," which earned roughly 12,000 views over the course of two years (shown below, right).

In early 2022, TikTokers started to make My Singing Monster versions of trending pop songs. For instance, on March 2nd, 2022, TikToker^[10] duckypiee posted an MSM rendition of "Rap Snitch Knishes" by MF Doom, earning roughly 729,400 plays and 140,800 likes over the course of three weeks (shown below, left). TikToker^[11] duckypiee posted an MSM rendition of Yeat's song "Monëy So Big" on March 18th, earning roughly 1.2 million plays and 208,200 likes over the course of five days (shown below, right).

Search Interest

External References