A photograph of Yeat from Elevator magazine.

Yeat

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Updated Dec 16, 2022 at 09:25AM EST by Owen.

Added Jan 07, 2022 at 10:48AM EST by Owen.

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About

Yeat, whose real name is Noah Oliver Smith, is a rapper from Portland, Oregon who rose to prominence in 2021 after many of his songs trended on TikTok. However, he has been posting music online since 2016. Yeat also has an active following on Instagram, Twitter and SoundCloud. Memes about Yeat mostly center on stereotypes surrounding his fanbase and his song, "Sorry Bout That."

Online History

Noah Oliver Smith, also known as Yeat, was born on February 26th, 2000. According to Wikipedia,[1] he started posting music online in 2016 under the name Lil Yeat. However, this music has since been deleted. His first piece of music still available online is titled "Br!nk," posted to YouTube[2] by ELEVATOR on June 30th, 2018. The video (shown below) has gained roughly 39,800 views and 1,200 likes over the course of three years.



Yeat released music consistently from 2018 onward, dropping seven EPs and mixtapes between 2018 and 2021. However, it wasn't until the release of his EP 4L that Yeat received viral attention, mostly for a song on it called "Sorry Bout That." The music video for the song was posted to YouTube[3] on June 24th, 2021 (shown below). Over the course of six months, the video received roughly 3.5 million views and 98,000 likes.



"Sorry Bout That" TikToks

Yeat's song "Sorry Bout That" became a viral sound on TikTok after releasing in June 2021. TikToks using the sound were posted en masse starting in August 2021. TikToker[4] shaumthescholar was one of the first to do so, posting his video (shown below, left) on August 25th, 2021. Over the course of four months, the video received roughly 46.9 million plays and 6.6 million likes. TikToker[5] zaddysama posted another notable video using the song on September 9th, flexing his Rick Owens shoes
(shown below, right). His video received roughly 27.4 million plays and 4.2 million likes over three months.


https://www.tiktok.com/embed/v2/7000515451327352069
https://www.tiktok.com/embed/v2/7005945449664367878

Two viral trends that became associated with the sound were CapCat 3D Photo edits and TikToks where the camera moved from one of the creator's ears to the other. An example of this was posted by TikToker[6] daknseth, whose video (shown below) was posted on October 23rd, 2021. It received roughly 1.9 million plays and 261,800 likes over the course of two months.


https://www.tiktok.com/embed/v2/7022309732396322054

Overall, the "Sorry Bout That" sound[7] on TikTok has roughly 119,300 videos as of January 2022.

"Here's A Bell" TikToks

Another song of Yeat's called "Gët Busy" trended on TikTok for a bar in it that goes, "Yeah, this song already was turnt, but here's a bell," followed by the sound of a bell ringing. TikTok[8] account lmkyran posted a video with the sound on August 3rd, 2021 (shown below, left). Over the course of four months, it received roughly 1.2 million plays and 151,900 likes.

TikTokers like kaballer72 posted videos where they'd recreate hitting an imaginary bell in increasingly absurd ways. kaballer72's TikTok,[9] for example, was posted on August 4th, 2021 (shown below, right). It received roughly 2.9 million plays and 553,100 likes over four months.


https://www.tiktok.com/embed/v2/6992053310819716358
https://www.tiktok.com/embed/v2/6992655715781397766

As of January 2022, the sound[10] has roughly 37,100 videos using it.

Yeat Fans Be Like

Inspired by Yeat's rise to prominence that percolated on TikTok over summer 2021, clichés and stereotypes about Yeat's fanbase started appearing in memes. For instance, TikToker[11] twistyp2 posted the first Yeat-fan-related video on the platform (shown below, left). After being posted on September 12th, 2021, the TikTok received roughly 269,300 plays and 34,500 likes over the course of three months. Another TikToker[12] named tyrionhoops posted a Yeat-fanbase TikTok on September 15th (shown below, right), receiving roughly 5,600 plays and 500 likes also over three months.


https://www.tiktok.com/embed/v2/7007174780700921094
https://www.tiktok.com/embed/v2/7008333773049826565

On December 13th, 2021, TikToker[13] rockout_bigjay posted a video that had text overlay reading, "Wdf yeat doing to this generation." The TikTok (shown below) received roughly 1.2 million plays and 168,900 likes over the course of three weeks. Screenshots of it were also reposted to Instagram.[14]


https://www.tiktok.com/embed/v2/7041277069912870190

"Rich Minion" by Yeat

'Rich Minion' by Yeat, also known as "Yeat X Minions" or "Minions X Lyrical Lemonade," is a collab song that was made by Yeat to promote the mid-2022 Minions movie Minions: The Rise of Gru. Its primary lyric is "I got money," and the song was first referenced on Twitter in June 2022 by Lyrical Lemonade CEO Cole Bennett. It was then used in an Instagram post that featured the snippet. From there, it went viral on TikTok as a sound, predominantly used in videos showing TikTokers eating the "Minions Meal" at IHOP. It was later used as a primary song for the Gentleminions trend.


https://www.tiktok.com/embed/v2/7114505608790854955
https://www.tiktok.com/embed/v2/7112607848793754926

Does Yeat Finally Have Competition?

Does Yeat Finally Have Competition? refers to an ironic, RapTV (@Rap) infographic that compares Yeat to an insertable meme character that is perceived as his "competition." The exploitable video template referenced many hip-hop artists like Babytron and Drake, among others, through the phrasal template "Does X Have Competition?" The trend started on TikTok in mid-2022, later spreading to Instagram. The meme is similar to both Is He Up Next Out Of Atlanta? and Doesn't Need Autotune.


https://www.tiktok.com/embed/v2/7112638740002131246
https://www.tiktok.com/embed/v2/7130106263580626222

Other Memes

Overall, image macro memes related to Yeat appeared on platforms like Instagram as early as October 2021. The first Instagram meme referencing Yeat was posted by Instagram[15] account bruno_the_meme on October 9th (shown below, left). It received roughly 3,900 likes over the course of two months.

On Twitter, a Yeat-related meme was posted on October 7th by Twitter[16] user spriteminican. The meme (shown below, right) used the Hoyeon Jung, Squid Game Star, Reveals In a Recent Interview to Vogue Korea format, receiving roughly 2,300 likes over two months.


daniel @spriteminican Hoyeon Jung, Squid Game star, reveals in a recent interview to Vogue Korea that lately she's been obsessed with "Up 2 Më" by Yëat "I just think it's something the world needs right now, whenever I listen to it my mood changes for the better." UP.2 ME ARENTAL DVISORY KPLICIT CONTENT

More memes about Yeat were posted to Instagram, Facebook and Twitter going into January 2022. Additionally, the /r/yeat_[17] subreddit was created on June 27th, 2021, where there is a large amount of Yeat-related meme content.

Various Examples


Doubel tonky Who wants new yeat music Who wants newj cole music DJ Dabs @YouSmokeDeps On our way to the Yeat concert LONEY yeat 6m Ask me a question when u coming to turkey Thanksgiving AND IS. "TWIZZY" HERE IN THE ROOM WITH US NOW?

Search Interest

External References

[1] Wikipedia – Yeat

[2] YouTube – Yeat – Br!nk

[3] YouTube – YEAT – SORRY BOUT THAT

[4] TikTok – @shaumthescholar

[5] TikTok – @zaddysama

[6] TikTok – @daknseth

[7] TikTok – Sorry Bout That

[8] TikTok – @lmkyran

[9] TikTok – @kaballer72

[10] TikTok – a bell

[11] TikTok – @twistyp2

[12] TikTok – @tyrionhoops

[13] TikTok – @rockout_bigjay

[14] Instagram – @yungstarbeam

[15] Instagram – @bruno_the_meme

[16] Twitter – @spriteminican

[17] Reddit – r/yeat_/

Recent Videos 4 total

Recent Images 24 total



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