About

The Temu Pig Shirt refers to several graphic T-shirts sold on the website and online marketplace Temu featuring an image of a pig relaxing in a sauna. The artwork was originally made in October 2017 to advertise a line of Midea air fryers and was made available on Temu as early as 2023. In mid-October 2024, X / Twitter users began posting memes and reactions about the shirt after receiving targeted ads from Temu advertising the product. Following the virality of the pig shirt, some users also began sharing screenshots of a Temu ad advertising a dog wig.

History

In October 2017, Midea rolled out the "Fatty Cow, Chubby Pig" advertisement campaign for a line of air fryers.^[1] One ad featured a cow relaxing in a sauna and another featured a pig relaxing in a sauna alongside the tagline, "cuts 80% of the fat from food."

On an unknown date as early as June 2023, several Temu^[2][3] sellers began selling shirts with prints of the pig advertisement on them.

Online Presence

October 2024 Memes / Reactions

On October 12th, 2024, X^[4] user @BuckinghamAlice posted a screenshot of a targeted Temu ad advertising one of the pig shirts, writing, "Anyone else being followed around by this ad for this stylish tshirt or," garnering over 14,000 likes in two days. On the same day, X^[5] user @h666ris posted, "Why does Temu want us to buy that pig shirt so badly," garnering over 51,000 likes in the same span of time.

Later that day, X^[6] user @AlexWatt187 posted a meme depicting the shirt scaring two children using the Kids Scared of Rabbit format, writing, "Scrolling through Twitter this weekend," garnering over 33,000 likes in two days.

Also on October 12th, 2024, X^[7] user @EliteFourDan posted, "first day in the temu digital marketing team completed. hope I didn't accidentally put the entire quarterly budget into the pig shirt," garnering over 31,000 likes in the same span of time.

That same day, X^[8] user @BlazesAccount posted a photoshop of actress Anne Hathaway wearing the Temu pig shirt, garnering over 31,000 likes in two days.

On October 13th, X^[9] user @0ldoini posted a photoshop of the Four Lads in Jeans meme wearing the Temu pig shirt, garnering over 23,000 likes in a day. On October 14th, The Tab^[10] and Forbes^[11] published articles about the shirt and the memes surrounding it.

Temu Dog Wig

Following the virality of the Temu pig shirt, some X users began sharing screenshots of a similar ad from Temu for a dog wig. For example on October 14th, 2024, X^[12] user @_georgeabby shared a screenshot of the ad, writing, "The Temu dog looks like it could be joining Starmer’s Cabinet or hosting a crudely named politics podcast," garnering over 650 likes in under a day.

Search Interest

External References