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#TawawaChallenge (Korean: #타와와_챌린지 / Japanese: #たわわチャレンジ) is a hashtag for images featuring people attempting to put a smartphone device on their chest, which was inspired by an episode in the Japanese webcomic Tawawa on Monday / Getsuyōbi no Tawawa (月曜日のたわわ). In October 2016, this fad began among Korean Twitter users and was subsequently reached the Japanese and the Western web.
Tawawa on Monday  is a 1-page manga written by Japanese mangaka Kiseki Himura, who is best known for his work on the manga adaptations of Sword Art Online. On October 10th, 2019 (JST), Kiseki Himura posted the 86th chapter of the Tawawa on Monday manga. In the chapter, high school girl named Ai-chan is shown balancing a phone playing the YouTube video on her chest. The artist's tweet of the chapter gained over 36,000 retweets and 47,000 likes within its first 4 days.
The photo fad of reproducing or parodying Ai-chan's impressive pose started among Korean Twitter users on the night of October 10th, after the video made headlines for having been taken down for violating YouTube's Community Guidelines. The first instances using the hashtag were posted by Korean user @Pleasure54 at 11:24 PM (KST) (shown below). After a few hours, Japanese Twitter users came to notice this fad by the help of other Korean users, @akatuki11 and @Biddunggi, who introduced this fad in Japan and put up the Japanese translated hashtag.
Looking forward to your participation
Many Japanese Twitter and Instagram users, including Japanese idols and models, were participating in the trend. Parody illustrations tagged under this hashtag were also posted to the Japanese illustrators community Pixiv. Alongside, this online fad was reported by Japanese online news media as well as Kotaku in English. Then, works of participants from other regions became to be uploaded to Twitter, Facebook, Instagram and DeviantArt, under the hashtag #TawawaChallenge.
Editor’s note: This Twitter timeline may include mature contents.
 Wikipedia – Getsuyōbi no Tawawa
 Twitter – 比村奇石 on Twitter: "月曜日のたわわ その８６ 「ちゃんとこっちも見てくださいね？」 https://t.co/hpZ44A0JtT https://t.co/ONJc4dRoqZ" / Posted on 10-10-2016 (JST)
 Anime News Network – YouTube Removes 'Tawawa on Monday' Anime by Sword Art Online: Progressive Manga Artist / 10-10-2016
 Twitter – ₩9さんのツイート: "#타와와_챌린지 많은 참여와 도전 기대하겠습니다 https://t.co/HyQ9oE6Y2F" / Posted on 10-10-2016 (KST)
 Twitter – 아카츠키さんのツイート: "月曜日のたわわアニメ化を記念して韓国のツイッターではたわわチャレンジが開かれているそうです… #타와와_챌린지 #たわわチャレンジ @Strangestone" / Posted on 10-11-2016 (KST)
 Twitter – 비둥기 on Twitter: "#타와와_챌린지 と言うタグがいま韓国で流行ってるようだ。訳すれば #たわわチャレンジ で、昨日でた月曜日のたわわにでた胸にスマホを乗せるシンを真似するチャレンジらしい。" / Posted on 10-11-2016 (KST)
 ITmedia Netlab – 胸にスマホを乗せるだけ（高難度） 「月曜日のたわわ」から派生した“たわわチャレンジ”が罪深い / 10-12-2016 (Japanese)
 Kotaku – Meme Alert! Anime Inspires Chest-Balancing Challenge / 10-12-2016
 Facebook – #tawawachallenge
 Instagram – #tawawachallenge
 DeviantArt – #tawawachallenge
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Oct 15, 2016 at 04:22PM EDT
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