About

"This Is How I Win" is a memorable quote uttered by the character Howard Ratner in the 2019 thriller film Uncut Gems. The phrase has been used in a series of reaction images and GIFs have been used to express victory by nefarious means.

Origin

On September 24th, 2019, the studio A24 published the trailer for the film Uncut Gems on YouTube. The video received more than 5 million views (shown below). At the end of the trailer, the character Howard Ratner (portrayed by Adam Sandler) says, "This is me. This is how I win."^[1]

That day, A24 posted a GIF of the scene on GIPHY. ^[2] Within four months, the post received more than 9.8 million views.

Spread

Over the next few months, screenshots of the scene were used in a variety of different contexts. For example, on December 6th, 2019, Redditor ^[3] seizure_man_ posted an altered version of the meme to read, "This is me. This is how I nut" (shown below, left).

Around the time of the film's wide release, on December 25th, 2019, the meme grew in popularity. For example, on December 24th, Twitter^[4] user @Julian_Epp used the image as the reaction to the caption, "Playing Uno and keeping all the Wild Draw Fours ‘til the end." The post received more than 2,300 likes and 195 retweets in less than three days (shown below, center). On December 26th, comedian Sean Clements tweeted,^[5] "When my wife asks which plate is hers and I say 'they’re the same' as I pick up the good one." The tweet recieved more than 13,000 likes and 820 retweets in less than 24 hours (shown below, right).

Various Examples

Templates

Search Interest

External References