This Is Miyamoto

About

This Is Miyamoto refers to a phrasal template started by a Nintendo of America tweet apparently written by Shigeru Miyamoto announcing that the Super Mario Brothers movie would be delayed. The tweet's bizarre introduction of "This is Miyamoto." led others to parody the tweet by making humorous, outlandish announcements starting with "This is Miyamoto."

Origin

On April 25th, 2022, Nintendo of America^[1] tweeted, "This is Miyamoto. After consulting with Chris-san, my partner at Illumination on the Super Mario Bros. film, we decided to move the global release to Spring 2023–April 28 in Japan and April 7 in North America. My deepest apologies but I promise it will be well worth the wait." The tweet gained over 13,000 retweets and 117,000 likes in less than 48 hours (shown below, left).

Spread

The tweet quickly became a snowclone as people posted outlandish Nintendo-related jokes starting with the phrase "This is Miyamoto." For example, on April 26th, 2022, a Masahiro Sakurai parody account called @Sora_Sakuraii^[2] tweeted a joke that all the Mario characters would be removed from Super Smash Brothers Ultimate, gaining over 1,100 retweets and 18,000 likes in less than 48 hours (shown below, left). User @imramzong^[3] then posted a joke about Miyamoto attacking haters of The Legend of Zelda: Wind Waker, gaining over 270 retweets and 2,600 likes in a similar timeframe (shown below, right).

Some joked that Miyamoto referring to Chris Pratt as "Chris-san" made them think of Chris-chan, and reacted with relief that they'd misread the tweet. For example, user @Reecee_yt^[4] posted a joke to that effect on April 25th, gaining over 1,000 retweets and 11,000 likes in three days (shown below, left). User @aerospacecowboy^[5] then posted a similar tweet, gaining over 180 retweets and 1,200 likes in a similar timeframe (shown below, right)

Various Examples

Search Interest

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External References