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Part of a series on Internet Slang. [View Related Entries]

Vote Brigading

Vote Brigading

Part of a series on Internet Slang. [View Related Entries]

Updated Aug 11, 2015 at 02:44AM EDT by Brad.

Added Jul 15, 2015 at 06:41PM EDT by Don Caldwell.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

About

Vote Brigading is the practice of mobilizing a campaign within an online community to promote or undermine a targeted page, user or belief en masse through the user-voting system. On Reddit, brigading is often employed as a silencing tactic by those who wish to undermine the presence of competing political agendas or opinions.

Origin

According to the Online Etymology Dictionary,[1] the word "brigade" was originally a French word for "body of soldiers." According to Wiktionary,[3] the English variation of the word refers to "a group of people organized for a common purpose." Following the rise in popularity of Reddit, various factions on the website began encouraging each other to vote on content as a group. According to Reddit's "Rules of Reddit" page,[5] practices that can be considered a type of "vote manipulation" are prohibited on the site, including "sharing links with your friends or coworkers and asking them to vote" (shown below).


"source":https://www.reddit.com/rules/

The earliest known use of the term "brigade" in the context of website voting was in a post by blogger Konstantine Thoukydides about the Toy Town Germany web forum, which referred to a massively downvoted thread as the result of a "downvote brigade."[8]

Spread

On November 11th, 2011, The Daily Dot[7] published an article about controversies on Reddit regarding the /r/ShitRedditSays community, which began with the question "Is Reddit being gamed by a 4,500-strong downvote brigade?" On February 7th, 2014, Redditor WingedPastry submitted a post about vote brigading to the /r/TheoryOfReddit[4] subreddit, arguing in favor of the practice and claiming it should not constitute "vote manipulation." On April 30th, Redditor Wimali_Stebox submitted a post asking what vote brigading was and why it was not allowed on Reddit to the /r/OutOfTheLoop[2] subreddit. In the post, Redditor drafterman cited the /r/SubredditDrama and /r/ShitRedditSays subreddits as groups that are often accused of vote brigading. On April 20th, 2015, YouTuber Richard Lewis uploaded a video in which he discusses a vote brigading controversy (shown below). On June 13th, Urban Dictionary[6] user nullive submitted an entry for "brigading," defining it as "a concentrated effort by one online group to manipulate another."



Examples

Yelp Bombing

Yelp Bombing is when users choose a business or entity on Yelp and leave false or exaggerated reviews. Often, this action is performed as a response to a political statement or opinion held by the business or its employees, and it’s usually spontaneous, as opposed to being organized by a political leader or group.

Search Interest

External References

[1] Online Etymology Dictionary – brigade

[2] Reddit – What's vote brigading, and why is it illegal?

[3] Wiktionary – brigade

[4] Reddit – Brigading is srs business

[5] Reddit – rules

[6] Urban Dictionary – brigading

[7] The Daily Dot – Upvote – this week in Reddit

[8] Dbzer0 – ToyTown – How an online community

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