About

What the Cinnamon Toast Fuck Is This? refers to a photoshopped image of the mascot for the cereal Cinnamon Toast Crunch given angry-looking eyebrows and the text "What the cinnamon toast fuck is this?" While the image gained some popularity as a reaction image, the phrase itself also gained popularity as a title for bizarre posts on Reddit.

Origin

On May 23rd, 2019, iFunny^[1] user jh79 posted the image, gaining 31 likes.

Spread

Over the following several months, the image appeared in more posts across Reddit. Examples include a July 18th, 2019 post by QuestForDestiny in /r/dankmemes (shown below, left) and a June 10th, 2019 post by follower-of-memes in the same subreddit (shown below, right).

However, the phrase gained more popularity as a phrase to title bizarre Reddit posts. For example, a post showing a dust fire with the title gained over 36,000 points in /r/blackmagicfuckery^[2] (shown below, left). A July 15th post in /r/memes^[3] with the phrase gained over 500 points (shown below, right)

Templates

Various Examples

Search Interest

External References