About

What's This? No, That Can't Be Right refers to a scene from the 2016 biographical drama film The Founder in which entrepreneur Ray Croc experiences the speed of fast food for the first time and has a hard time believing that his order has already been served. In February 2025, the scene gained popularity as a meme format, with users humorously altering the dialogue to apply it to various products and services.

Origin

On January 20th, 2017, American biographical drama film The Founder premiered in the United States.^[1] In one scene of the film, businessman Ray Croc, portrayed by Michael Keaton, stops at a McDonald's drive thru for the first time, and, after placing an order, is surprised that it is almost instantly served, talking to an employee to make sure that the order is indeed his, and with the employee reassuring him. On February 15th, 2027, the scene was uploaded to YouTube,^[2] where it accumulated over 177,000 views in eight years (shown below).

- What's this?
- Your food.
- No, no no. I just ordered.
- And now it's here.
- Are you sure? Alright. Where are the… You know, the silverware and plates and everything?
- You just eat it straight out of the wrapper, and then you throw it all out.

On February 17th, 2025, X^[3] user @ThatTallGuy02 posted a meme based on the scene, posting still images of Ray Croc and the McDonald's employee and altering the dialogue to an exchange about physical copies of video games. The post (shown below) received over 17,000 reposts and 269,000 likes in one week.

Spread

In the following week, the meme format saw viral spread on X / Twitter, with multiple users posting versions of the meme. On February 18th, 2025, the official X^[4] account for GameStop posted a meme that gained over 1,500 reposts and 13,000 likes in one week. On February 19th, X^[5] user @DAKKADAKKA1 posted a version of the meme that received over 290 reposts and 3,500 likes in five days (shown below).

On February 19th, X^[6] user @hayasaka_aryan posted a version of the meme about the animated series Smiling Friends that garnered over 2,100 reposts and 35,000 likes in five days (shown below).

Various Examples

Templates

Search Interest

External References