About

When That Cold Brew Hits refers to parodies of an online advertisement for the animated film Arctic Dogs. In the advertisement, a bear from the film--PB, played by Alec Baldwin--takes a sip of what appears to be iced coffee then rides a sled down a snowy hill, off a ramp, and flies into the distance. The scene features the text, "When that cold brew hits." The advertisement was mocked in ironic memes in online communities, similar to When Guac Is Extra.

Origin

On September 29th, 2019, the Twitter account for the film Arctic Dogs^[1] posted a short advertisement for the film in which PB takes a sip of coffee, rides down a snowy hill on a sled and flies into the distance. The advertisement features the text "When that cold brew hits" (shown below).

Spread

The advertisement began appearing in ironic meme communities shortly after it was posted. It was posted to YouTube unedited on October 5th, 2019 by user BONEsquad (shown below, left). On October 13th, YouTuber Gabe Chafino posted an Ear Rape parody of the advertisement, gaining over 4,700 views (shown below, right).

On November 4th, 2019, Redditor MarioNintendo64 posted a screenshot of responses under the original tweet to /r/comedyheaven, gaining over 2,400 points (shown below, left). After the film performed poorly at the box office, fans posted about the news with the phrase. User @megasuperab tweeted "When that cold brew doesn't hit" in response to news the film had done worse than any film in history across 2,800 screens (shown below, right).

Various Examples

Search Interest

External References