The Memer / Eats Spicy Goodness Like a Boss

The Memer / Eats Spicy Goodness Like a Boss

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Updated Jul 20, 2020 at 09:01AM EDT by Philipp.

Added Oct 22, 2018 at 03:52PM EDT by Adam.

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The Memer or Eats Spicy Goodness Like a Boss refers to a 2015 Wendy's commercial in which a spokeswoman states that the fast food restaurant's new Jalapeño Fresco Spicy Chicken sandwich impressed "memers," cutting to a man eating the sandwich who says "Eats spicy goodness, like a boss!", referencing the Like a Boss meme. The advertisement was not well-received online, and has been parodied in numerous shitposts in the years since it aired.


The commercial began airing in April of 2015,[1] with actor Nik Dodani playing "The Memer" (repost shown below).


Parodies of the commercial appeared shortly after it aired. On April 23rd, 2015 YouTuber zelivra posted an edit where the camera stayed on Dodani for an extended amount of time, gaining over 158,000 views (shown below, left). The following day, Infinite Media posted the clip in a video titled "STOP PUTTING MEMES IN MEDIA" that gained over 7.3 million views (shown below, right).

As the clip grew infamous for its cringeworthy intersection of memes and advertising, it was parodied with particularly dark shitposts. For example, user Ekz dee posted an Apyr edit of the commercial on April 21st, 2018 (shown below, left). On July 28th, 2017, YouTuber DankDuck45 posted a Void Meme with the clip, gaining over 17,000 views (shown below, right).

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