This meme was created after the corruption of the Elysium Private server resulted in the creation of a new lightshope server. 9 months prior to this event, a dishwasher turned mmo Youtuber by the name of Alexensual had been talking about corruption on the server and recieved heavy backlash from the community. After this corruption many started creating memes of Alex the prophet.

During this time, a shekel goblin by the name of "The Big Fish" now known as Big Musk hatched a brilliant plan to capitalize off of the chaos, and begin selling Light's Hope Merchandise in which he would donate 10% of profits to the private server store. Not thinking much of the idea, he posted it to reddit as a shitpost and the post exploding granting him a whopping 3000 store views a day for 3 consecutive days.

https://www.reddit.com/r/wowservers/comments/77jkui/store_dedicated_to_the_upkeep_of_lights_hope_and/?st=jhfuj1g9&sh=b1d5e404

He continued to release products and commercials (https://www.reddit.com/r/wowservers/comments/77o2yx/imagine_coming_home_after_a_hard_days_work_to/ ) without realizing his shipping prices were scuffed charging people upwards of 50$ causing them to abandon their carts.This lead to the inevitable closing of the shop https://www.youtube.com/watch?v=xsH7hgj8An8

All had been forgotten, but the meme returned. Alex eventually began to have a wings of redemption style mental breakdown and flaming everyone who was once his friend, and almost a full year after the event he is still to this day bitter and angry at Big Musk for trying to meme on him.