Zoe Barrie's Cooking Advice viral video / Seasoning Police meme.

Zoe Barrie's Cooking Advice / Seasoning Police

Part of a series on Viral Videos. [View Related Entries]

Updated Mar 21, 2023 at 12:48PM EDT by Zach.

Added Mar 21, 2023 at 07:41AM EDT by Philipp.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

This submission is currently being researched & evaluated!

You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.


Zoe Barrie's Cooking Advice is a viral video of food influencer and TikToker @zoebarrie providing her opinion on seasoning, explaining that seasoning can be replaced with and is inferior to fresh ingredients. The video went viral on TikTok and Twitter in March 2023, with users discussing possible racial undertones in Barrie's critique, while the phrase "Seasoning Police," with which she referred to those who use a lot of seasoning, got adopted as a slang euphemism for Black people among some.


On March 15th, 2023, food influencer Zoe Barrie (@zoebarrie) posted a video response to a comment telling her "please season your chicken" on TikTok.[1] In the video, which she addressed to the "seasoning police," Barrie explained that seasoning can be replaced with and is inferior to using fresh ingredients, such as sauteed onions and garlic. The video received over 1.2 million views and 144,000 likes on TikTok in six days (shown below).


This is a PSA to the seasoning police on this app.


On March 16th, 2023, Twitter[2][3] users @bonethirty and @JustinTarnation both posted the video to Twitter, with the uploads gaining over 2.2 million views and 2.7 million views in five days.

The videos were followed by viral replies and quote tweets claiming that Zoe Barrie used the phrase "seasoning police" specifically as a condescending euphemism for Black people. For example, on March 17th, 2023, Twitter[4] user @albademiks commented, "This women in one TikTok has done more for the dissident right than any radfem/trad poster on here." The tweet gained over 150 retweets and 2,700 likes in four days (shown below, left). On March 18th, Twitter[5] user @ModeMonadic commented, "the way she said "seasoning police" was more powerfully racist than any slur I've heard," with the tweet gaining over 400 likes in three days (shown below, right).

Aldo @albademiks This women in one TikTok has done more for the dissident right than any radfem/trad poster on here. Senator J.D. Vyvanse (R-OH) @bonethirty. Mar 16 they hated Her because she told the truth Show this thread 3:09 PM Mar 17, 2023 112K Views JACK STA BARBECU ALL PURPOSE d ik Tok @zoebarrie : momo @ModeMonadic. Mar 18 this is more genuinely white supremacist content than 99 percent of what a---- agartha groyper accounts put out Senator J.D. Vyvanse (R-OH) @bonethirty. Mar 16 they hated Her because She told the truth Show this thread 16 momo 1 97 @ModeMonadic McCormic m Onion Powder 1,367 KIRKLAND Tik Tok 200Lauk ₁59.3K ←] the way she said "seasoning police" was more powerfully racist than any slur I've heard 10:36 AM. Mar 18, 2023 6,665 Views

The viral spread of the video was followed by users on Twitter using the phrase "seasoning police" to refer to Black people, while images and cutouts of Zoe Barrie have been used as reactions in a way similar to JetBlue Racist Burger King and Scott Adams Cutouts,, such as being superimposed over news snippets covering crimes (examples[6][7][8] shown below).

Tedfren @ted_fren ... You are sheltering the seasoning police underneath your floorboards, are you not? 2:43 PM Mar 18, 2023 4,598 Views David Santa Carla @TheOnlyDSC I'm opening a restaurant... 2:09 PM Mar 20, 2023 41.8K Views . ...

Various Examples

Bizlet → @bizlet7 She looks like the type of girl that has an itinerary for sex. 10:15 PM - Mar 19, 2023 164.7K Views Tik Tok @zoebarrie Plato's Gooncave @EntryUpon "SEASONING POLICE could be here” she thought. "I've never posted this dish before. There could be SEASONING POLICE in my comments." She wafted the scent of the dish to her flaring nostrils, "I HATE SEASONING POLICE." Zero HP Lovecraft @0x49fa98 She was fearless and crazier than him. She was his queen, and God help anyone who dared to disrespect his queen 11:43 AM. Mar 20, 2023 652K Views UTO ...
D--- Molesterson @DickMolesterson "Seasoning Police" was just a racist dogwhistle for those filthy Harkonnens. 5:24 PM Mar 20, 2023 1,164 Views de (UU) Eight Eyed Eel (UU) @8Eyed Eel You killed the man Not the idea 10:27 PM - Mar 19, 2023 · 123.2K Views ... : Bad Tweet Man @Bad Tweet_Man Jordan Peele's new movie "Unseasoned" will premiere December 25th 2024 5:08 PM Mar 20, 2023 23.8K Views yout


Search Interest

External References

[1] TikTok – @zoebarrie

[2] Twitter – @bonethirty

[3] Twitter – @JustinTarnation

[4] Twitter – @albademiks

[5] Twitter – @ModeMonadic

[6] Twitter – @0x49fa98

[7] Twitter – @TheOnlyDSC

[8] Twitter – @ted_fren

Recent Videos 2 total

Recent Images 29 total

Top Comments


Either this is another "everything is racist" moment or this is another "ok hand gesture" moment.

Either the Twitter perps are having a spat for no reason and falling back to "muh waycism" or the retards from the alt-right are trying to take something innocent and make it racist.

Really hard to tell which one it is, but it's one or the other.


I am sorry , how is this racist ?, Like I am legit asking , people talk shit to each other about food opinions ALL THE TIME, people will litterally fight over how hot soup should be , this seem to be just people talking shit over seasonings.

Like, all she is doing is saying that fresh ingredients are better than the powdered version, whats the allegory? that white people are fresher ? black people are dry? , like , I am sorry , but if you heard somebody talking about spices and they say "x is better than y" and your mind goes into race, I think the person saying that is not the one with a problem.

Like , I dont get it , is it the "chicken" comment ? as far as I am aware that's litterally referencing the comment she is answering to.

sooo lets make a little excersice one second : if this woman wasnt white, but asian, latina , black , red , blue , whatever and still said the exact same thing word by word , manerism by manerism, would this still be a dog whistle or racist or whatever?


+ Add a Comment

Comments (47)

Display Comments

Add a Comment

Hi! You must login or signup first!