Rappers Eminem and Snoop Dogg have collaborated on a new song called “From the D 2 The LBC” and a music video featuring Bored Apes owned by each of them.

In the video, Snoop Dogg smokes marijuana in the studio and Eminem seemingly gets a contact high, morphing into his Bored Ape as he flies through a colorful cartoon world.

JUST IN: Snoop Dogg & Eminem have released a new music video featuring Bored Ape Yacht Club. pic.twitter.com/3vX58DzlTJ

— Watcher.Guru (@WatcherGuru) June 24, 2022

Took too long to reconnect with snoopdogg</a>- you know we had to make a movie! <a href="https://t.co/087W2OZJOI">https://t.co/087W2OZJOI</a> <a href="https://twitter.com/hashtag/FromTheDToTheLBC?src=hash&amp;ref_src=twsrc%5Etfw">#FromTheDToTheLBC</a> <a href="https://twitter.com/hashtag/curtaincall2?src=hash&amp;ref_src=twsrc%5Etfw">#curtaincall2</a> <a href="https://twitter.com/BoredApeYC?ref_src=twsrc%5Etfw">BoredApeYC pic.twitter.com/k443JqXHON

— Marshall Mathers (@Eminem) June 24, 2022

The two introduced the new music video on the final day of 2022’s much-memed ApeFest in New York City. Along with other acts such as Madonna and Amy Schumer, the two legendary rappers brought a dose of star power to the event.

EMINEM & SNOOP DOGG APE FEST pic.twitter.com/oDIG1kRKhE

— Bars as Big as Cars (@ThomasD48342358) June 24, 2022

Many Apes on the ground attending the event reacted enthusiastically to the news.

Absolutely love the club I’m in. The fam fam is so awesome, and who can say their club organises 4 days of partying for them? With SnoopDogg</a> and <a href="https://twitter.com/Eminem?ref_src=twsrc%5Etfw">eminem no less? @BoredApeYC for life! 🦍💯🔥 pic.twitter.com/oP8oQqncP6

— sgsaltysoldier.eth @ ApeFest 🍌 (@sgsaltysoldier) June 24, 2022

There were significant portions of non-Apes who seemed to find the entire thing kind of unsettling or cringeworthy.

eminem and snoop dogg made a song together for a bored ape music fest fuck it why not we live in hell

— Isabeau (@GRIMVVICE) June 24, 2022

Repeating the sentence "LCD Soundsystem played ApeFest at NFT NYC" over and over again to myself in a fugue statehttps://t.co/34qPqneuhH pic.twitter.com/mnkHWYlmYw

— Ryan Broderick (@broderick) June 22, 2022

As many expected, ApeFest was also full of many memorable (and memeable) moments.

Actual footage of Sol influencer from last night at #apefest pic.twitter.com/otznLD5tbR

— 𝔊𝔥𝔬𝔰𝔱 (@ghost93_x) June 21, 2022

APEFEST CHECKED ALL THE BOXES THIS YEAR!!!
🎉FUN AS HELL✅
🫂NEW FRENS✅
🤒COVID✅

IF YOU WERE AROUND ME IN THIS VIDEO PLEASE GET TESTED!!! RT pic.twitter.com/vZhKw2UqTR

— TrolledApe (@TrolledApe) June 24, 2022

Whether featuring Bored Apes in a big music video from aging rappers will help cement the NFT collection and social club in the public mind remains to be seen.

Em really released these bars at ApeFest… Surreal.

"but these little degenerates are my lineage
And when it come to pockets, weren't many
If any as, skinny as mine, bitch, I was penniless
Now I'm plenty rich, and this shit don't make any sense" pic.twitter.com/OQy2d2YLre

— IllusiveApe.ETH 👁‍🗨 (@illusiveape) June 24, 2022