Kanye West, now roughly 10 days into his controversy-filled anti-Semitic phase, is purchasing Parler, the right-wing Twitter clone perhaps best known for hosting much of the incendiary internet chatter ahead and after the January 6th, 2021 Storming of the Capitol.

New: Kanye West is buying conservative social media platform Parler.

Is it too early to start drinking?

— Christopher Bouzy (@cbouzy) October 17, 2022

The announcement comes just days after both Twitter and Instagram restricted West's (the rapper now goes by "Ye") accounts after threatening to go "Death Con 3" on Jewish people.

West has continued shocking, worrying and disappointing many of his former fans with rants that have made even some ardent conservatives balk. Most recently, he accused the Jews and Chinese people of working to control the Black vote before baselessly claiming George Floyd died of a fentanyl overdose.

The leadup to Kanye's purchase of Parler, the terms of which are not disclosed, may have been orchestrated by those in conservative media, according to some who have been following the story. Specifically, Candace Owens is purported to have played a major role in Kanye's recent turn as a conservative conspiracy theorist.

She joined West in wearing "White Lives Matter" shirts at his Paris fashion show earlier this month and has been an ardent defender of his rants during the past two weeks.

Finally, Parler's CEO is Candace Owens' husband, George Farmer. For some onlookers, it appeared as if Owens latched onto West and stoked his bipolar disorder in order to get the rapper to invest in her husband's company, which has, like other conservative Twitter alternatives, been struggling to gain prominence online.

If you're keeping track, the order of operations here is:
1) Candace Owens and Kanye West do their "White Lives Matter" stunt.
2) She spends the week defending him and his anti-Jewish rants.
3) He buys the third-tier social media company her husband runs. pic.twitter.com/AGUPNAy4kd

— Matthew Gertz (@MattGertz) October 17, 2022

Kanye West is getting scammed by Candace Owens and her husband who is the fucking CEO of Parler. This feels like elder abuse. https://t.co/zw6BM7hitW

— 🧝🏾‍♀️ ይሉኝታ ቢስ 🛖 Bling bling, bitches is mad! 🌍 (@YMBIBI) October 17, 2022

Kanye bought white supremacist social media app, Parler, which Candace Owens’ husband is CEO of. Basically, @RealCandaceO is helping guide the decisions of one of the most influential people in the world, who may have a mental illness, and that is bad for every one of us.

— Frederick Joseph (@FredTJoseph) October 17, 2022

It seems doubtful that West's stewardship will help make Parler the conservative alternative to rival the politically agnostic Twitter, but that remains to be seen. What is perhaps more apparent to some is that Owens and Farmer seem to have profited handsomely off West's recent bout of bigotry.