Man Goes Viral For Blowing Up Harley Davidson Motorcycle After Claiming Company Has 'Gone Woke'

It's hard to keep track of which companies have committed the great "sin" of going woke, as it seems there's a new "corporate woke"-based controversy every month.

However, thanks to a quickly spreading video from gun-focused YouTube channel Columbia War Machine (which operates at a gun range called '76 Armory in Ohio), many are learning that motorcycle company Harley-Davidson has apparently "gone woke" and is now garnering backlash.

Harley-Davidson's perceived "sin" was implementing some so-called DEI initiatives, as spotted by conservative activist Robby Starbuck, who has made a habit in recent weeks of "exposing" companies like Deere and Tractor Supply for "woke policies."

In his post "exposing" Harley-Davidson, Starbuck listed some of the company's "offenses," which include: "HD partners with the yearly 'Pride Ride,'" "HD supports the Pennsylvania Youth Congress who helped create Gender Neutral licenses in Pittsburgh." "Hosted LGBTQ+ events at the corporate office."

It’s time to expose Harley Davidson.@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.

Here’s some of what we found:

• Openly supports “the equality act" which would allow men into girl’s… pic.twitter.com/15kPUy8WVY

— Robby Starbuck (@robbystarbuck) July 23, 2024

Once these seemingly contentious actions reached Columbia War Machine, creator Brian Lanckiewicz decided to blow up his own Harley-Davidson motorcycle with a collection of machine guns, rifles and other firearms.

The 13-minute video has moments that suggest it could be a parody, but judging from the conservative tenor of the channel's other videos and social media accounts, it seems everything in the now-viral video is sincere.

Lanckiewicz has a history of destroying "woke" products with guns, as he blew up a Ford truck because the company featured a truck painted with a rainbow pattern in a commercial.

He joins a swath of conservatives who have made numerous posts destroying their own purchased goods at the first sign of corporate betrayal, which has been an ongoing practice since roughly 2018 when conservatives destroyed Keurig coffeemakers after the company pulled ads from a Fox News show.

The Columbia War Machine video has already raked in hundreds of thousands of views on YouTube in a matter of days, a significant leap from the tens of thousands of views some of the channel's videos make in months. It's also earned a shoutout from Robby Starbuck.

Unfortunately for Lanckiewicz, he may have jumped the gun on turning his motorcycle into a "woke smore," as he calls it, for it seems Harley-Davidson is no longer woke. As this article was being written, the company put out a statement in which it disavowed "DEI."