A fake tweet yesterday announced that fast-food chain McDonald's will switch to all-day breakfast service in the United States, leading a number of people online to get very worked up and generally creating the kind of delicious mayhem pioneered in recent fake news article screenshot memes like Goblin Mode and the infamous Snicker's Vein.

Like in the @transgendermarx (JUNIPER) posts that originally popularized the meme type, the phrase "NO FUCKING WAY" in all caps is typically used to advertise the screenshot and generate hype.

Unlike @transgendermarx, however, who always commits to the bit, the original poster of the McDonald's hoax seemed to back down after seeing the response to their tweet, claiming they had not known it was false at the time of posting. The original tweet, which earned almost 150,000 likes in less than a day, was also deleted. It's also possible that the backing-down itself is an ironic continuation of the bit.

the way i just woke up and found out THIS ISN'T REAL, IM SO SAD!!apparently it's from a 2015 press release which didn't have a date on it 💔💔💔 pic.twitter.com/ZpYwQwTwaT

— berenice (@bereniceruizzz) September 2, 2022

Before dreams of 24/7 breakfast were crushed, many posters initially responded to the news as if it were real, sharing joy about the new McDonald's all-day breakfast menu with enthusiastic tweets.

my dick is getting hard thinking about that sausage egg and cheese mcgriddle at 3pm https://t.co/3WeOofrKDU

— honey dlc 🍯 (@karinavaaleria) September 2, 2022

mcdonalds serving all day breakfast is the best news i’ve received all year

— s (@eletruic) September 2, 2022

MCDONALDS IS FINALLY BRINGING BACK ALL DAY BREAKFAST LETS FUCKING GOOOOOOOOO😭 pic.twitter.com/IRxWmDbwDd

— Dyce🎲 (@lucki_dyce00) September 1, 2022

But even amid all the good (although inaccurate) news, some people found reason to complain. In particular, they seemed to believe the McGriddle would not be included on the new all-day breakfast menu and loudly proclaimed their frustrations.

mcdonalds doing breakfast all day but no mcgriddle pic.twitter.com/CCWXQrPhBI

— murphy (@MurphyBraun_) September 2, 2022

Leave it to the U.S that McGriddle is trending 🙄🙄😂😂

— Mickelobe (@Mickelobe007) September 2, 2022

Me after eating a McGriddle pic.twitter.com/Xcm2Q7eUwH

— studious girl shit📚 (@crab_rangoo) September 2, 2022

McDonald's, which maintains a highly active, meta and "quirky" marketing Twitter account, has yet to reply to or comment on the viral story. Last night, however, McDonald's Twitter did hop on the emerging brands tweeting one word trend with an addition of its own.

clown

— McDonald's (@McDonalds) September 1, 2022