The @Steak-umm Twitter account has become one of the more notable brand Twitter accounts in a sea of meme-friendly brands on Twitter, thanks largely due to account-runner Nathan Allebach's ability to tweet like a normal person and not a corporate machine trying to be hip with the fellow kids. This includes routinely beefing (heh) with astrophysicist Neil deGrasse Tyson, who has become one of the more disliked posters on Twitter due to his penchant for being extremely pedantic.

Their feud was reignited earlier this week when @Steak-umm took aim at Tyson's tweet reading, "The good thing about Science is that it’s true, whether or not you believe in it."

log off bro https://t.co/sf4zLm33Jm

— Steak-umm (@steak_umm) April 13, 2021

@Steak-umm didn't stop there, adding "by framing science itself as “true” he’s influencing people to be more skeptical of it in a time of unprecedented misinformation. science is an ever refining process to find truth, not a dogma. no matter his intent, this message isn’t helpful."

the irony of neil’s tweet is that by framing science itself as “true” he’s influencing people to be more skeptical of it in a time of unprecedented misinformation. science is an ever refining process to find truth, not a dogma. no matter his intent, this message isn’t helpful https://t.co/sf4zLm33Jm

— Steak-umm (@steak_umm) April 13, 2021

nope. science itself isn't "true" it's a constantly refining process used to uncover truths based in material reality and that process is still full of misteaks. neil just posts ridiculous sound bites like this for clout and he has no respect for epistemology

— Steak-umm (@steak_umm) April 13, 2021

The bit exchanged electrified Twitter who enjoyed seeing the brand knock Tyson down a peg.

Steak-umm is taking it to Neil deGrasse Tyson and I am here for this battle of the titans. pic.twitter.com/D1iTYUclFJ

— Josh Jordan (@NumbersMuncher) April 13, 2021

I wanted to come at Neil for that tweet, but I am not as brave as these meat sheets. https://t.co/dxBwp6dO2n

— Hank Green (@hankgreen) April 13, 2021

Here I am, a certified Science Communicator* throwing my support behind Frozen Meat Sheets over the reigning Today's Most Famous Science Communicator.

*According to my 1099-NEC https://t.co/bggycaj31d

— Dr. Tori Delaine (@ToriDelaineFosh) April 13, 2021

Not everyone was on board with Steak-umm's dunk though, as corporate accounts acting "just like people" still rubs many the wrong way.

Love my job getting paid by a frozen meat company to skim the wikipedia page for scientific realism and tweet about it https://t.co/AkwREtErs1

— Phlogiston International 😇🌷🇵🇸 ☭🏴 (@_me_you_coward) April 13, 2021

we are living in hell https://t.co/l3ry9yorZW

— haroId in paris (@gaysex420) April 13, 2021

Baby brain https://t.co/1iMKREhI98

— Deep One ❣️ aw so sexy my yummy gills ❣️❣️ (@tom_on_here) April 13, 2021

Ever self-aware, Allebach (as @Steak-umm) reposted a thread about posting as a corporate entity under his Tyson tweets.

obligatory thread to remind people that we’re a brand selling products (https://t.co/twW6laKOCp check it out) so everything we do is based in self interest to grow our business

steak-umm bless https://t.co/bQzPTiTXgv

— Steak-umm (@steak_umm) April 13, 2021