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“I Fucking Love Cocaine” is a catchphrase often used in image macros where the subject has a powdery white substance on the face, usually snow or flour, that is meant to appear as if he or she snorted massive amounts of the drug.
The most notable image to be associated with the “I fucking love cocaine” caption shows a grizzly bear roaring while covered in snow, which first appeared on Memegenerator (date unknown) as an iteration of the “More Bear” series. One of the earliest known postings of the original photograph of the bear was in a photodump post on the Russian copypast.ru website on July 18th, 2009.
Precursors in Pop Culture
Prior to Cocaine Bear, the “white-dusted face” trope has been commonly associated with cocaine binges portrayed in popular fictions and films. One of the earliest examples of this comes from a scene in the 1983 film Scar Face where Al Pacino’s character, Tony Montana, is sitting at his desk with a white dusted face after inhaling large amounts of the substance.
In early 2003, comedian Dave Chappelle introduced his fictional character Tyrone Biggums, a crack/cocaine addict who wears the white substance on his mouth as a sign of helpless drug abuse.
In the SNL Digital Short “Great Day” aired in May 2010, Andy Samberg sings a musical tribute as an unemployed cocaine addict whose face gets gradually covered in white substance throughout the song:
The Cocaine Bear image was submitted to Ebaumsworld on July 19th, 2010. An interactive flash Cocaine Bear poster was published on the sports blog Tauntr in December of 2010. A round-up of cocaine animal images was published on the viral content site BuzzFeed on January 21st, 2011. In early 2011, actor Charlie Sheen’s public meltdown also became a popular subject of “white-dusted face” comedy trope, with some vertical comics combining Charlie Sheen with the Cocaine Bear. The meme has since spread to FunnyJunk, Reddit and Tumblr under the tages “cocaine bear” and “i fucking love cocaine.” The “I Fucking Love Cocaine” Facebook page has 1,542 likes as of February 2nd, 2012.
Searh queries for both “I fucking love cocaine” and “cocaine bear” rose significantly in July of 2010.