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Cocaine is a hell of a drug is an exploitable catchphrase ( X is a hell of a Y ) and a catchphrase for image macros.
The origin of this popular catchphrase is in the early 2003 when Dave Chappelle made a skit on his own show called “Chappelle’s Show”. His skit is called Charlie Murphy’s True Hollywood Stories and this has 2 parts. The origin of the catchphrase is in the second part. Rick James, played as Dave Chappelle, was on cocaine and slapped Charlie Murphy in a bar. Then Charlie get angry and slapped him back. Then in Rick James’ interviewed part he explained his action by saying: (Go to 6:24 in the video down below)