156
Smug Wendy's

Smug Wendy's

Part of a series on @Wendys. [View Related Entries]

Updated Jul 26, 2020 at 08:08AM EDT by Y F.

Added Apr 25, 2017 at 09:49AM EDT by Don.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

About

Smug Wendy's, also known as Wendy-chan, is an anime-style anthropomorphic personification of the @Wendys Twitter feed, which gained much online notoriety for its funny and sarcastic responses to customer complaints and questions. The character is based on the restaurant's mascot Wendy Thomas.

Origin

In 2012, Wendy’s VP of Advertising, Brandon Rhtoen hired Amy Brown to run Wendy’s social media accounts. According to an interview with Mashable,[6] Rhoten hired her to be a “challenger with charm…the intent of the social media team is to represent the brand’s voice as best as they can. When folks say, ‘roast me,’ we’re going to have fun with that.” The Twitter account went viral in 2017 after an infamous interaction with a disgruntled customer who took issue with their slogan “fresh, never frozen,” leading to media coverage and praise from other Twitter users. In March of that year, Brown left the Wendy’s corporation and resigned as their social media manager, but the feed continued to post tweets in a similar playful voice (shown below).


Joey Staffileno @jstaff15 Apr 10 Wendy's 4 for 4 is a deal Wendy's. @Wendys-Apr 10 We usually prefer the original to a knock off, but hey, you do you. 13 28 t? 87 406 Hardee's@Hardees Apr 10 Just because you were first doesn't mean you're best. わ4 PHELPS @phelps_ryan Apr 10 Hardees 4 for $4 is 10x better わ2 4 1018 70 125 Hardee's# @Hardees-Apr 10 Amen. Wendy's. @Wendys . Apr 10 Tell us the fourth person to walk on the moon without googling it. 11 46 23 436 1.3K PHELPS phelps_ ryan Apr 10 See staff. Hardee's knows. You get a burger, chicken sandwich, a drink and fries. Way better than Wendy's Wendy's @Wendys Replying to @Wendys @Hardees and 2 others Joey Staffileno jstaff15 Apr 10 well let's see how @Wendys feels. Which 4 for 4 is better? lol They blocked us. 92 15 21 RETWEETS LIKES 932 411 :00 AM-12 Apr 2017

On February 19th, 2017, Twitter[8] user @ScottyArtz tweeted, "This is what I imagined when I first looked at @Wendys twitter, rofl." The tweet included an anime-style illustration of the character (shown below).


BoScotty @ Commissions Open! @ScottyArtz This is what I imagined when I first looked at @Wendys twitter, rofl. For reference, youtube.com/watch?v=V7t2pf... what should I get from McDonald's???? ou don't have to bring themi ust because you forgot refrige @Wendys whats your favorite thing about McDonalds Wendy's Wendys sted lor a second tho cck How much aies aBg Miocos? end McDorald's or Burger King ry Directions to the nearost Wendy's y Foliow Wendy's @Wendys Wendy's endy's Alexvalance17 No thanks acock980 Your dignity @Bookzyy The exit Wendys m at inand out, what should ge thokef 1:03 PM - 15 Jan 17 Wdy'so ewendys what the worst thing you can ye McDonalds? 233 RETWEETS 534 LIKES cueout t real www Kosa ink abou Wendy's aest et tedk tonjpleLunch dye d12.probably ot as bud as R etellowers SCOTTYARTZ. COM 8:26 PM · Feb 18, 2017 · Twitter Web Client

Spread

On April 14th, 2017, Twitter user @professorSugoi[1] tweeted several illustrations of an anime depiction of the @Wendys Twitter feed, along with the caption “100% convinced that @Wendys is a smug anime girl” (shown below). Within 10 days, the tweet gained over 16,600 likes and 7,900 retweets.


@professor Sugoi Wendy'sネ @Wendys Replying to @Wendys and 3 others lol They blocked us.

On April 18th, Redditor CarnivorousL submitted @professorSugoi's illustrations to the /r/awwnime[2] subreddit. On April 22nd, Twitter user @coralus_SF[4] tweeted a Smug Wendy's illustration with the caption "She's beauty, she's grace, she's savage" (shown below, left). The same day, Tumblr user kyotemeru-arts[5] posted an animated GIF of the character along with the caption "Have some frosty for that sick burn 🔥🔥🔥" (shown below, right).


Wendy's

On April 25th, the internet humor blog Dorkly[3] published an article titled "The Internet Turned Wendy's Twitter Into a Smug Anime Girl," highlighting several examples of Smug Wendy's fan art. That day, Redditor Skeletoonz submitted a post about the illustrations to /r/MemeEconomy,[7] urging readers to "invest with caution."

Various Examples


LHuHuHu.... THEY BLOCKED US. Nendy's sacre Narcissist swearnews reporter! I didn't do anything during the scene of the arson! mohbhMo G I Tell us the fourth person to Walk on the moon without chon googling LOL They ocke US Beostie

Search Interest

External References

[1] Twitter – professorSugoi

[2] Reddit – Smug Wendy

[3] Dorkly via Internet Archive Wayback Machine – The Internet Turned Wendy's Twitter Into a Smug Anime Girl

[4] Twitter – @coralus_sf

[5] Tumblr – kyotemeru-arts

[6] Mashable – Behold The sass master behind Wendy’s Twitter

[7] Reddit – Smug Wendys beginning to appear. Invest with caution

Related Entries 4 total

Recent Videos 11 total

 

Recent Images 394 total


Top Comments

Genry
Delete
Sensitive
Genry

For better or for worse (for better because we might get more funny bullshit, for worse because it'll probably all just be cancerous, low-quality imitations) I really do think that shitposting is future of marketing.

People who don't live in the US probably won't know this, but Wendy's has always had cutting-edge marketing. The fabled "Where's the beef?" commercial, which seems quaint by today's standards, was actually revolutionary at the time, bringing a certain capricious sense of humor to advertising. In America, it attained the ever-envied status of the meatspace meme, not at all unlike the comedy of Monty Python.

Wendy's shitposting seems to be well-received, and seems quite sincere and unaffected in its insincere irreverence (if that makes sense). It's successfully engaging the emerging internet subcultures with its messages. There is no way this will go unnoticed by other companies, and there is no way that when they notice it they won't try to imitate it.

In short: Witty Funposting is the new Super Bowl commerical. Smug anime girls optional but recommended.

+114
Reply

+ Add a Comment

Comments (194)


Display Comments

Add a Comment


Namaste! You must login or signup first!