Blue Hour

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About

The Blue Hour is a time of day in which the position of the sun on the horizon shrouds everything in a shade of blue, causing an aesthetic that is similar to 'Golden Hour' or 'Witching Hour' in being themed around a specific thing. The trend of taking pictures at Blue Hour and liking the Blue Hour aesthetic began during the COVID-19 and started to spread via TikTok.

Origin

On October 26th, 2020, the Urban Dictionary user Fallen For Soob^[1] uploaded a definition for Blue Hour, which describes it usually taking place after sunset when day turns to night, or twilight (shown below).

y f blue hour blue hour is the period of twilight that comes just after sunset. it typically happens at around 5:53, where the day turns to night. its also the title track of tomorrow x together's album 'minisode1: blue hour!. its a really fun popish beat with a whimsical fairytale video, paired with emotionally touching lyrics about love, yet it doesnt come off as even a little cliche. its a very unique and refreshing concept that the band executed very well. 'hey, have you listened to 'blue hour' by txt??' 'i have !! i think this is my favorite comeback of their's so far' 'i cant explain this, but its like soda pop sparkle crackle' 'i thought that too !! and yeonjun, taehyun, and beomgyu killed it in those crop tops. theres no wonder they're called the fourth gen it group !!' by fallen for soob October 26, 2020

Spread

On March 12th, 2021, the TikToker and content creator Jollyhohnsonart^[2] uploaded a tutorial in which she showed others how to create the illusion of Blue Hour in a filter using photoshop, earning over 4.8 million views in one year and helping push Blue Hour as an aesthetic that didn't require perfectly timing photoshoots to achieve (shown below).

https://www.tiktok.com/embed/v2/6938927895154920710

On December 28th, 2021, The account hi.Nicci^[3] gave an example of what a real IRL Blue Hour photoshoot looks like, by taking a small lantern with them to the beach to look out at the water during the Blue Hour with the waves rolling in, earning over 292,000 likes in one year (shown below).