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The Blue Hour is a time of day in which the position of the sun on the horizon shrouds everything in a shade of blue, causing an aesthetic that is similar to 'Golden Hour' or 'Witching Hour' in being themed around a specific thing. The trend of taking pictures at Blue Hour and liking the Blue Hour aesthetic began during the COVID-19 and started to spread via TikTok.
On October 26th, 2020, the Urban Dictionary user Fallen For Soob uploaded a definition for Blue Hour, which describes it usually taking place after sunset when day turns to night, or twilight (shown below).
On March 12th, 2021, the TikToker and content creator Jollyhohnsonart uploaded a tutorial in which she showed others how to create the illusion of Blue Hour in a filter using photoshop, earning over 4.8 million views in one year and helping push Blue Hour as an aesthetic that didn't require perfectly timing photoshoots to achieve (shown below).
On December 28th, 2021, The account hi.Nicci gave an example of what a real IRL Blue Hour photoshoot looks like, by taking a small lantern with them to the beach to look out at the water during the Blue Hour with the waves rolling in, earning over 292,000 likes in one year (shown below).
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