Mob Wife Aesthetic
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About
Mob Wife Aesthetic or Mob Wife Trend is an aesthetic fashion trend based on stereotypical depictions of "mob wives," denoted by fashion choices including fur coats, animal-print patterns, leather pants, jewelry, designer bags and dark, neutral color palettes. The aesthetic was popularized on TikTok in January 2024 but purportedly first started spreading in late 2022, when TikToker @thesweetpaisana began posting "mob wife" videos. In October 2023 she posted a video suggesting winter 2023 and 2024 would be "mob wife winter," further spreading the aesthetic.
Origin
On October 7th, 2022, TikToker[1] @thesweetpaisana posted a video where she exits a car wearing a long fur coat over a more neutral outfit, captioned, "Hot girl Summer is over, welcomg to mob wife fall," garnering over 53,000 likes in just over a year (shown below, left). Later that day she posted another video to TikTok[2] explaining her history with the aesthetic, garnering over 700,000 views in the same span of time (shown below, right).
@thesweetpaisana I WAS BORN FOR THIS SZN 😤 and yes, this was filmed in New Joizeyyyy 🇮🇹🤌🏼 #thesopranos #sopranostok #tonysoprano #carmelasoprano #italiancheck #mafia ♬ dunkeygabagoo
@thesweetpaisana To 18 year old me: you’re thriving baby girl 🔥✨🤌🏼🇮🇹 #mobwife #mobwives #mafia #thesopranos #sopranostok #carmelasoprano #italiancheck #italiangirls #throwback ♬ A Gangster's Wife – Ms. Krazie
She continued to post videos about the mob wife aesthetic to TikTok[3] going forward, including an October 21st upload showcasing a mob wife aesthetic look in preparation for what she calls "Mob Wife Winter." A year later on October 2nd, 2023, the TikToker[4] posted a video tutorial on how to style yourself like a mob wife for "Mob Wife Winter," garnering over 700,000 views in three months (shown below).
@thesweetpaisana How to dress like a mob wife (in the style of how to dress like you’re from the lower east side) yes this is satire (kind of) use this sound to show me your mob wife style! #mobwife #mobwives #italiangirl #italianamerican #italianamericansbelike #fashiontiktok #mobwifewinter #fyp ♬ Mob Wife Energy Activate – The Sweet Paisana
Spread
The aesthetic went viral on TikTok throughout December 2023 and January 2024, with the original sound from @thesweetpaisana October 2023 sound becoming popular in videos where women show off their mob wife aesthetics. On January 6th, 2024, TikToker[5] @ktrivz posted a video about the aesthetic, claiming the clean girl aesthetic is out and mob wife is in, garnering over 1.6 million views in a week (shown below, left). On January 12th, TikToker[6] @trovlov posted a video dressing in the aesthetic, garnering over 4.5 million views in a week (shown below, right).
@ktrivz manifesting a 24 carat diamond tennis necklace to match my mob wife energy #greenscreen ♬ original sound – kayla trivieri
@trovlov Heard we’re in our mob wife era #mobwife #mobwifeaesthetic #outfitideas #styleinspo #nycinfluencer ♬ Mob Wife Energy Activate – The Sweet Paisana
On January 15th, director Francis Ford Coppola submitted a post on Instagram[9] with the caption " I hear the ‘mob wife aesthetic’ is making a come back…"
On January 17th, TikToker[7] @mikaylanogueira posted a video doing a mob wife aesthetic makeup tutorial, garnering over 2.3 million views in a day (shown below). That day, The Independent[8] reported on the aesthetic trend.
@mikaylanogueira MOB WIFE AESTHETIC? HOLD MY DRINK! #mobwife #mobwifeaesthetic #makeup #beauty #makeuptutorial ♬ original sound – Mikayla Nogueira
Various Examples
@loveyoumariemuch The Mob Wife Aesthetic is the hottest new trend of 2024 and here’s how you can style it with clothes that you might already own! 👢🍸 #mobwife #mobwifeaesthetic #mobwifewinter #mobwifeoutfit #maffiawife #fashiontrends #fashiontrends2024 #2024fashiontrends #2024fashiontrendprediction ♬ original sound – marie | fashion styling tips
@jessicamfinn & you probably call it a chilli pepper, too 🤦🏼♀️🫠 #mobwifeaesthetic #mobwife #italian #trends #annoying ♬ original sound – Jessica ♡
@.celinebethmann clean girl is ouuuut 💫 #mobwife #mobwifeaesthetic #cleangirlisout ♬ original sound – kayla trivieri
@ambi.lyn mob wife 101 #mobwife #mobwifeaesthetic #mobwifewinter #mobwifefashion #mobwives #fashiontiktok #fypシ ♬ Mob Wife Energy Activate – The Sweet Paisana
Search Interest
External References
[1] TikTok – thesweetpaisana
[2] TikTok – thesweetpaisana
[3] TikTok – thesweetpaisana
[4] TikTok – thesweetpaisana
[7] TikTok – mikaylanogueira
[8] The Independent – What is the mob wife winter trend
[9] Instagram – @francisfordcoppola
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