Boycott Gang

Boycott Gang

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Updated Jan 31, 2023 at 11:19AM EST by sakshi.

Added Jan 27, 2023 at 04:42PM EST by sakshi.

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Boycott Gang refers to a term used to describe Indian internet users that call for repeated boycotts of various Bollywood movies on the grounds of the offending films being anti-national, anti-Hindu, obscenity, or similar negatively perceived qualities. India has a rich history of boycotts in the name of nationalism since pre-British Independence, however, the phrase "boycott gang" is used specifically to refer to internet users that became more vocal about Bollywood boycotts after the year 2020, following the death of actor Sushant Singh Rajput. In 2022 and 2023, internet users called for the boycott of Bollywood films like Brahmhastra, Laal Singh Chaddha , and Pathaan, many of which continued to be commercially successful, leading some to believe that Boycott Gang's vocal internet presence is not reflective of wider public sentiment.


On June 14th, 2020, Bollywood actor Sushant Singh Rajput (SSR) was found dead in his home in Bandra, age 34. The following months saw a wide spread media debacle over his death and the general state of Bollywood, with SSR fans voicing their disdain for an industry they believe to have caused SSR to commit suicide. In June 2020, #BoycottKhans began to trend on Twitter, due to the belief held by SSR fans that Salman Khan, Shah Rukh Khan and various other major Bollywood actors were instrumental in SSR's death. [1]

Notably, early viral posts calling for Bollywood boycotts were BJP officials. On June 15th, 2020, Twitter[2] user @doctorrichabjp posted a tweet that read, "I will boycott all films of Khans and Karan Johar / Who is with me ?" gathering over 62,000 likes in over two years (seen below, left). On June 21st, 2020, Twitter[3] user @BjpSarojini posted a tweet that translates to, "There is news that Shah Rukh Khan has been replaced in the new Reliance Jio ad, with Akshay Khanna replacing him #BoycottKhans." The tweet gathered over 30,000 likes in over two years (seen below, right).

Dr. Richa Rajpoot @doctorrichabjp I will boycott all films of Khans and Karan Johar Who is with me? 10:46 AM Jun 15, 2020 13.2K Retweets 1,232 Quote Tweets 62.7K Likes : Dr. Sarojini Agarwal MLC @BjpSarojini समाचार है कि रिलायंस ने शाहरुख खान को jio सिम के एड से निकाल दिया गया है, और उसकी जगह "अक्षय कुमार" को "सेलेक्ट" किया गया है--#BoycottKhans Translated from Hindi by Google There is news that Reliance has removed Shahrukh Khan from jio sim ad, and "Akshay Kumar" has been "selected" in his place -- #BoycottKhans 12:35 PM• Jun 21, 2020 4,725 Retweets 324 Quote Tweets 30K Likes

The earliest known mention of the phrase "boycott gang" was posted by Twitter[4] user @ItsSohailKhan on October 16th, 2020. The tweet read, "#BiggBoss14 Premiere TRP – 2.1 / * TOP show of @ColorsTV this week * / Now where is boycott gang 🤔," gathering over 1,000 likes in over two years (seen below). The tweet is indicative of discourse surrounding boycott trend for consecutive years, where the online outrage does not reflect the Box Office collections of the movies supposedly being boycotted on a wide scale.

SOHAIL KHAN SK @ItsSohailKhan #BiggBoss14 Premiere TRP - 2.1 *TOP show of @ColorsTV this week* Now where is boycott gang 5:04 AM Oct 16, 2020 429 Retweets 24 Quote Tweets 1,336 Likes


The boycott trend spread in various forms in the year 2021 and 2022, oftentimes targeting Bollywood as a representation of a monolithic entity. Boycotts also took the form of targeting major Muslim actors in particular, with Aamir Khan, Saif Ali Khan, Salman Khan, and Shah Rukh Khan being popular targets. The boycott trends also experienced pushback from the film industry's fanbase. [5][6][7]

On October 10th, 2021, Instagram[11] page @trollsrkhaters posted an image about education tech start-up Byju's temporarily pausing advertisements featuring Shah Rukh Khan,[10] gathering over 11,000 likes in over a year (seen below, left). On November 5th, 2021, Instagram[12] page @moviereviewsblog posted a meme about Sooryavanshi, a film internet users were calling to boycott, raking in millions at the Box Office. the post gathered over 5,500 likes in over a year (seen below, right).

One Thing Remember SRK Haters And Boycott Gang Shah Ru ST BYJU'S SRK works, unprecedented growth BBYJU'S The Learning App B TSH TROLL SRK HATERS Byjus Needs SRK..... SRK Doesn't Need Byjus Sooryavanshi heading for 25-30 Cr opening day at box office f MOVIEREVIEWSBLOG Boycott Gang* AB UNDERGROUND HONE KA SAMAY AA GAYA HAI

On August 21st, 2022, the phrase "Boycott Gang TMKC" began to trend on Twitter, which was the first notable collective attempt to make a pro-Bollywood hashtag trend on a platform. "TMKC" stands for "teri maa ki chut," which is a Hindi cuss word meaning "Your mom's vagina." Twitter[8] user @being___yogesh posted a tweet in support of various Bollywood actors, gathering over 2,400 likes in five months (seen below, left). On the same day, Twitter[9] user @BackUpAdesh posted a tweet in support of Bollywood as well, this time noting that various actors are Hindu and support nationalistic ideas as a means to push back against the allegations that the industry is anti-Hindu. the tweet gathered over 3,000 likes in five months (seen below, right).

BEING YOGESH @being__yogesh United We Are Stronger... BOYCOTT GANG TMKC *Ajay Fans *Srkians 5:12 AM. Aug 21, 2022 *Akkians *Boycott Gang 1,094 Retweets 50 Quote Tweets 2,405 Likes *Aamir Fans *Salmaniacs *Hrithik Fans @being__yogesh Aadesh Jadhav @BackUpAdesh Aug 21, 2022 Bollywood promote hinduism, indian culture i stand for bollywood! BOYCOTT GANG TMKC :

It is also worth noting that a majority of the Twitter users participating in the "Boycott Gang TMKC" trend have since had their accounts suspended, likely due to mass reporting.

Various Instagram pages made memes in reaction to the various boycott Bollywood trends that appeared on Twitter every few months. On August 24th, 2022, Instagram[13] page posted a meme about boycotts, gathering over 32,000 likes in over five months (seen below, left). Also on August 24th, Instagram[14] page @avpjokes posted a meme about boycott trends, gathering over 2,000 likes in five months (seen below, right).

BOLLYWOOD hungama Laal Singh Chaddha worldwide box office: Aamir Khan starrer crosses the Rs.125 cr mark at the worldwide box office Doctor to boycott gang... Ye lo burnol laga lo Burnol Vikram VedhaTeaser out Boycott Gang of AVPJOKES "Assemble."

Various Examples

For you Trends Trending News 1. Entertainment. Trending BOYCOTT GANG TMKC 88.7K Tweets 2. Trending #HydroLiftingTechnology 2,354 Tweets 3. Trending CIMP PATNA 2,298 Tweets 4. Politics Trending CBI4SSR Two Years 28.6K Tweets Sports Enterta : : : : AFTER HEARING "TWITTER IS SHUTTING DOWN" H BOYCOTT GANG: Ab hum kahan Boycott karenge? TSP FINANCIAL EXPRESS Pathaan Trailer: Shah Rukh Khan's dialogues and action sequences leave fans wanting more *boycott gang Controversy check kar controversy Arpit Mishra @meArpit Mishra Boycott gang after seeing Pathaan's box office collection Dekhiye! second degree burn hua hai : 2.9/10 IMDb DO2:12RAA Pen 1.5/5 Gadgets 360 ONLY IN THEATRES 19th AUG People Aren't Watching My Movies Because They Don't Have Money Boycott Gang* Bolne de bolne de sadma laga hai bichare ko THE ENGINEER BRO Bollywood Memers @Bollywood Memers BM South films should be released in all languages. 1. Bollywood will be forced to make original films. 2. Unemployed boycott gang will be forced to find jobs. ⠀

Search Interest

External References

[1] New Indian Express – Boycott Khans Trends On Twitter

[2] Twitter – doctorrichabjp

[3] Twitter – BjpSarojini

[4]  Twitter – ItsSohailKhan

[5] Pinkvilla – Boycott Kareena Khan

[6] Pinkvilla – Boycott Radhe Trends

[7] Gulf Today – Boycott Shah Rukh

[8] Twitter – being___yogesh

[9] Twitter – BackUpAdesh

[10] Indian Express – How is Brand SRK

[11] Instagram – trollsrkhaters

[12] Instagram – moviereviewsblog

[13] Instagram –

[14] Instagram – avpjokes

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