About

Chocolate Sprinkle Challenge refers to an Indonesian internet challenge wherein people create art by using chocolate sprinkles on a slice of bread. The challenge spread due to self-quarantine measures resulting from the COVID-19 outbreak.

Origin

On April 18th, 2020, Twitter user @excelalkamandaka^[1] uploaded a photo of what he'd created by arranging chocolate sprinkles neatly on a slice of bread. The post received more than 9,700 retweets and 22,300 likes (shown below).

Spread

His effort inspired other people to attempt the same thing as they spent time in quarantine. Several examples began growing popular on Twitter. For example on April 22nd, 2020, Twitter user @iniwahdah^[2] uploaded the photo of her effort. The post received 38 like and 107 likes (shown below).

On April 24th, 2020, Facebook user Meinar Rachmawati Tambunan^[3] uploaded many chocolate sprinkle artworks while urging people to wear their masks by creating faces wearing masks to prevent COVID-19 and hashtag #PakeMasker (english: #WearMasks). The post received 105 reactions (share count was hidden) (shown below).

Other users added other ingredients. For example, on April 25th, 2020, Twitter user @cloudyhuff^[4] uploaded her art of Indonesian chef Arnold Purnom using sesame seeds and chocolate sprinkles on a slice of bread. The post received more than 5,600 retweets and 26,300 likes (shown below, left). On April, 27th 2020, the Ministry of Public Works and Public Housing Indonesia posted their challenge on their Twitter @KemenPU^[5] by uploading a drawing their ministry logo by using chocolate sprinkles. The post received more than 6,000 retweets and 23,200 likes (shown below, right).

Search Interest

External References