About

Day In The Life Vlogs also known by their variations Weekend In The Life and Adult Daycare are a type of vlog-style video that was popularized on YouTube and has continued onto TikTok and Instagram. The video format is also known for depicting hyper-curated and aspirational idealized lifestyles, typically in a major city and in the consulting or tech industry. The trend has also been parodied by vloggers and video content creators in recent years.

Origin

The "Day In The Life" vlog format has been a constant of internet video content creator culture since YouTube's nascent years. On July 26th, 2008, YouTube^[1] channel 4ThirtyMusic posted a video titled, "A Day in the Life Vlog #1." The video has gathered over 400 views in the 14 years since its upload (seen below).

The "Day In The Life" vlogging style was also popularized by early YouTube^[2] content creators like AmazingPhil and DanIsNotOnFire. On March 17th, 2012, AmazingPhil uploaded a YouTube video called "A Day in the Life of Phil and Dan!" The video has gathered over 4 million views and over 180,000 likes in 10 years (shown below).

The video format continued to grow in popularity as social media became more ubiquitous, with people with more mainstream jobs posting vlogs about their corporate jobs and city lives.

On June 27th, 2022, TikToker @natasha.badger uploaded a now-deleted video entitled, "Day in the life of a 23 year old living in Chicago working in the tech industry." The video gathered over a million plays and has since been reposted to Twitter^[3] by @DavidSachs on August 20th (seen below). The Twitter post has gathered over 40,000 likes in 10 days.

Does anyone still work? pic.twitter.com/YtF6hy6x9K

— David Sacks (@DavidSacks) August 20, 2022

Spread

On May 2nd, 2022, TikToker^[4] @codey_james posted a video titled, "Weekend in the life of a 26 year old in NYC." The video showed Codey, a young tech professional working for Reddit on one of his company-mandated "mental health days," where he spent his weekend visiting friends, restaurants and shows. The upload gathered over 100,000 plays and over 3,000 likes in nearly four months (seen below).

The video was reposted to Twitter^[5] on May 11th, 2022, by @punished_stu who added, "it's great how much this guy makes living in new york look like it sucks." The post gathered over 20,000 likes in nearly four months (seen below).

it's great how much this guy makes living in new york look like it sucks pic.twitter.com/MeB3rAtSiG

— stuart (@punished_stu) May 11, 2022

On August 19th, TikToker^[6] @patricia.lin1 posted a video titled "Day In My Life In Texas As A Consultant," gathering 98,000 plays and 3,000 likes in nearly 10 days (seen below).

The video was reposted to Twitter^[7] by @babygavy9 on September 1st, 2022, with the caption, "New adult daycare video just dropped." The post has over 9,000 likes in nearly one day (shown below).

New adult daycare video just dropped. pic.twitter.com/Iq7hBeQNxn

— RAW EGG NATIONALIST (@Babygravy9) September 1, 2022

On August 29th, Twitter^[8] user @snotwurst420 uploaded a video titled, "My weekend as a 28 year old in Chicago," parodying the tech worker vlog format. The tweet accumulated over 136,000 likes and over 10,000 retweets in three days (seen below).

My Weekend as a 28-year-old in Chicago Illinois pic.twitter.com/3PxpmEFAUU

— crap (@snotwurst420) August 29, 2022

Various Examples

Search Interest

Unavailable.

External References