Doing Numbers meme example showing a guy sarcastically reacting to a low-engagement tweet.

Doing Numbers

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Updated Nov 03, 2022 at 02:25PM EDT by Brandon.

Added May 13, 2021 at 02:37PM EDT by Philipp.

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Doing Numbers is a slang expression that is used to indicate that a certain something is objectively performing well with a measurable result, such as a video gaining a lot of views, a song gaining a lot of listens or a person gaining a lot of money. In terms of social media, the expression is used to highlight that a social media post has gone viral and is rapidly gaining likes and shares, but is also used sarcastically. In the late 2010s, the slang expression gained significant recognition online, becoming a subject of parodies and memes.


The first uses of the expression "doing numbers" in reference to music albums performing well in terms of sales dates back to the late 2000s. One of the earliest examples of the expression being used in media is the 2009 song "50 Bricks," released by American rapper OJ da Juiceman in 2009 (shown below).[1]

50 bricks in the night dawg, I'm doin numbers
Bale and a half cuz, I'm doin numbers
Scale goin HAM dawg, I'm doin numbers
Ice around my neck cause I'm doin numbers

On March 6th, 2011, Urban Dictionary[2] user maroontiger added the definition for the expression "do numbers" to the site, defining it as "when something sells alot of units or a respectable amount of units. Mostly used on forums to predict, celebrate or ridicule the performance of an album that just hit the market."

The popularity of the expression is reflected in a number of songs titled "Doing Numbers," including the 2013 track by J Money and the 2014 track by DUBBX (shown below, left). On April 17th, 2015, Young Thug released the song "Numbers" as a part of his Barter 6 mixtape,[3] with the song significantly contributing towards the growing popularity of the expression in 2015.

I'ma tell 'em one time, ain't going farther
I'm doing numbers

Starting in 2014, a number of tweets[4][5][6] about albums and singles selling and/or streaming that used the expression were made (examples shown below, left and center). On May 1st, 2015, Twitter[7] user @btheuerkauf13 posted the first known tweet that used the expression to refer to a social media post gaining likes, with their tweet garnering 20 retweets and over 70 likes (shown below, right).

BA$HMOP ОВАМА @KOOLJOHN $hmopcity doing numbers tell a friend to download it n share it LOVE YOU 6:52 PM · Jul 25, 2014 · Twitter for iPhone MjTheGreatSd @mjthegreatsd I'm looking on Worldstar you not doing numbers brah 11:13 PM · Aug 25, 2014 · Twitter for iPhone Andre the Briant @btheuerkauf13 When bae just wants to dance, but your Instagram pic is doing numbers Joes girl 10:46 AM - May 1, 2015 - Twitter for iPhone


Prior to early 2020, the phrase saw occasional use online, with the practice of users following their viral tweet with another tweet starting with "this is doing numbers," often also including self-promotion, gaining spread. On November 10th, 2015, Twitter[8] user @SartoricallyInc posted a joke about a tweet "doing numbers," with their post gaining 22 retweets and over 100 likes in six years (shown below, left). On May 25th, 2017, Twitter[9] user @NathanZed made the first viral post that ridiculed the practice, with the tweet gaining over 2,100 retweets and 10,400 likes in four years (shown below, right).

when ur tweet is doing numbers grammys nathan zed @NathanZed your mcm replying to his own tweet that got 73 rts with "yo0o this doing numbers" and "yall better add me on snapchat too" 7:15 PM · May 25, 2017 · Twitter Web Client

Prior to October 13th, 2020,[10] an unknown user created a reaction image based on a version of Wow, This Is Literally Me meme in which an unkempt man in glasses reacted to their tweet gaining two retweets and three likes by thinking to himself that his post "is doing numbers" (shown below, left). In the following months, the image received viral spread online,[11][12] with users posting it both under their viral tweets and, ironically, under common tweets (examples shown below, center and right).

dt View Tweet activity Oh man... this doin 2 Retweets 3 Likes numbers Fuzzy ... @fuzzyfromyt Me: *tweets anything* Troll: RATIOED BY insert meme here Troll: dt View Tweet activity Oh man.. this doin 2 Retweets 3 Likes numbers 3:09 PM · Oct 21, 2020 · Twitter Web App millie (she/they) @_EmilylimE_ · Jan 12 ... barbie and ken breaking up and then barbie getting a girlfriend is the greatest plot twist of all time And now, Mattel has taken it one ste Barbie her first girlfriend. Yes, Barbi week. ... Official photographs of Bart girlfriend were featured on Mattel's Instagram page, and they're both pic marriage equality and LGBTQ awarei T-shirts. Nov 29, 2017 "uary 14, 2004 vt. entertainment » celebrity » b.. y 14, 2004: Barbie and Ken officially broke i Barbie finally has a girlfriend > Design what she looks like - VT and Ken relationship timeline - Insi O 79 L7 2.3K 12.5K millie=(she/they) @_EmilylimE_ ... Replying to @_EmilylimE_ me rn dt View Tweet activity Oh man. this doin 2 Retweets 3 Likes numbers, 7:29 AM - Jan 12, 2021 - Twitter for iPhone

The reaction image was later re-edited to be used on Reddit and iFunny, with redrawn versions also being made.

OMG a Hit Tweet

OMG a Hit Tweet refers to a series of reaction images of people and characters striking a fancy post, usually hands on hips, captioned with the phrase in rainbow-colored lettering. The reaction images have been used on Twitter as a reaction to one's own viral tweets, often ironically.

omg a hit tweet Ghos Gậy Omg a hit tweet


Oh man... this doin numbers,

Various Examples

me saying "oh man this doin numbers" after my tweet gets 6 likes 4:58 PM · Oct 16, 2020 · Twitter for iPhone 1 Retweet 1 Quote Tweet 38 Likes · 17h Replying to @ujeenics oh man this doin numbers 1 11 14h oh man this doin numbers 1h oh man this doin numbers 3 • 24m oh man this doin numbers Lunwi @Lunwi88 · May 17, 2020 ... Y'all get like 20 likes and be like "Wow this is really doing the numbers" 38 27 22 211 Lunwi ... @Lunwi88 Replying to @Lunwi88 Wow this is really doing the numbers Lunwi @Lunwi88 Y'all get like 20 likes and be like "Wow this is really doing the numbers" 5:54 PM · 5/17/20 · Twitter for iPhone ili View Tweet activity 2 Retweets 20 Likes 9:02 PM · May 17, 2020 · Twitter for iPhone oh wow! this doin 2 Retweets 3 Likes numbers!!! this guy again????? @jazz_inmypants · Jan 21 people will really put bernie anywhere but the white house O 237 t7 24.4K O 215.7K this guy again???? @jazz_inmypants ... Replying to @jazz_inmypants oh man this doin numbers 7:01 AM - Jan 22, 2021 - Twitter for iPhone
Oh Wow, We Popping Off 2 Retweets 3 Likes Oh man... this doin numbers 9.

Search Interest

External References

[1] Genius – 50 Bricks

[2] Urban Dictionary – do numbers

[3] Genius – Numbers

[4] Twitter – @K00LJ0HN

[5] Twitter – @mjthegreatsd

[6] Twitter – @kjware1

[7] Twitter – @btheuerkauf13

[8] Twitter – @SartoriallyInc

[9] Twitter – @NathanZed

[10] Twitter – @ATysmm

[11] Twitter – @cloutgobIin

[12] Twitter – @__EmilylimE__

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