2012 Papa John's Boycott
Part of a series on Obamacare. [View Related Entries]
PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.
Papa John's Boycott refers to an online campaign against the take-out and pizza delivery restaurant chain Papa John's Pizza. The boycott was launched in November of 2012 in response to statements by Papa John's CEO John Schnatter regarding the health care reform legislation known as Patient Protection and Afforable Care Act (also known as "Obamacare").
On August 1st, 2012, Papa John's founder and CEO John Schnatter made several statements in a conference call regarding the potential costs to the company that may arise as a result of Obamacare legislation (shown below). On August 7th, the poltical blog Politico published an article about the conference call titled "Papa John's: 'Obamacare' will raise pizza prices."
"Our best estimate is that the Obamacare will cost 11 to 14 cents per pizza, or 15 to 20 cents per order from a corporate basis."
"We're not supportive of Obamacare, like most businesses in our industry. But our business model and unit economics are about as ideal as you can get for a food company to absorb Obamacare."
"If Obamacare is in fact not repealed, we will find tactics to shallow out any Obamacare costs and core strategies to pass that cost onto consumers in order to protect our shareholders best interests."
Following Obama’s re-election on November 7th, the Floridia news site Naples News quoted Schnatter saying he may cut employee hours to avoid paying for employee health insurance under the new health care reform laws.
On October 4th, 2011, the first Facebook group calling for a boycott of Papa John's was created after a delivery driver turned in a medical marijuana user to the police. The page has since been changed to reflect a boycott based on Schnatter's Obamacare stance. Following Schnatter's statements made in August of 2012, the first boycotts related to Obamacare were reported by several news media sites, including Salon, the Huffington Post, CNBC and Twitchy. Mashable reported that Papa John's score on the YouGov Brand Index, which averages positive and negative reviews of a brand on the web, had dropped from 100 to 49.
On November 12th, the boycott was discussed in a thread on the Democratic Underground forums. The controversy was also reported by several news sites and political blogs, including the Christian Post, Opposing Views and Twitchy. The conservative group Reboot USA called for a National Papa Johns Appreciation Day to be held on November 16th, similar to the one organized for Chick-Fil-A in August during their gay marriage controversy.
On November 11th, Redditor Awkward_Arab submitted a post titled "Papa John's House" to the /r/pics subreddit, which featured an aerial photograph of Schnatter's 40,000 square foot castle in a country club of Louisville, Kentucky (shown below). Within 24 hours, the post received over 25,900 up votes and 5000 comments.
The same day, Redditor goforRepear submitted a post calling for a boycott of Papa John's to the /r/politics subreddit, which received over 21,400 up votes and 4,700 comments within the first 24 hours. On November 12th, Redditor Radioactive24 submitted a post titled "Good Guy Little Caesars" to the /r/AdviceAnimal subreddit, featuring an image macro of the Little Caesar's logo with the caption "Owners are Republicans / Give employees health insurance, 401K's, and pizzas are still $5" (shown below, left). Several hours later, Redditor multile submitted a post titled "Good Guy Local Pizza Shop Owner," which included an image macro of a pizza restaurant worker with the caption "Isn't a millionaire / makes better pizza than chain stores and sponsors local baseball team" (shown below, right).
Scumbag John Schnatter
Following Schnatter's Obamacare statements in November of 2012, a "Scumbag John Schnatter Quickmeme page was created, featuring a photograph of Schnatter accompanied by captions portraying him as greedy and unethical (shown below).
Following Schnatter's threats to cut employee hours due in November, the hashtags #BoycottPapaJohn, #BoycottPapaJohns and #PapaDouche began circulating on Twitter. In response, fans of the chain proudly tweeted their praise, often including pictures of pizzas they ordered with the hashtag #IStandWithPapaJohns.
John Schnatter is punishing his employees for his own greed, ignorance, and hate. #BoycotPapaJohns
— serious fun (@seriousfun8309) November 10, 2012
National Papa John's Appreciation Day facebook.com/events/1669911… Show your support! #IStandWithPapaJohns Brought to you by #RebootUSA
— Erin Haust (@erinhaust) November 11, 2012
 Quickmeme – Scumbag John Schnatter
 Politico – Papa John's – Obamacare will raise pizza prices
 NaplesNews – Papa John's CEO – Obamacare likely you raise costs
 Reddit – Papa John's House
 Reddit – There are plenty of places to get cheap shitty pizza
 Reddit – Good Guy Local Pizza Shop Owner The unsung hero of the pizza battle
 Reddit – Good Guy Little Caesars – Winner of the Pizza Dispute
 Facebook – Boycott PAPA Johns
 Huffington Post – Medical Pot User Turned In By Pizza Delivery Man (VIDEO)
 Salon – Papa John's pizza extortion
 Huffington Post – Papa John's Pizza To Raise Prices Because Of Obamacare, CEO John Schnatter Says
 CNBC – Papa John's CEO John Schnatter Blasts Obamacare
 Twitchy – Papa John’s becomes latest boycott target after opposing Obamacare; class warfare ensues
 Mashable – Papa John’s Obamacare Stance Spurs Social Media Attack
 Fox News – CEO of Papa John's says employees' hours will likely be cut due to ObamaCare
 Twitter – Tweets using #boycottpapajohn
 Twitter – Tweets using #boycottpapajohns
 Twitter – Tweets using #PapaDouche
 Democratic Underground – About boycotts of Papa Johns, Applebee's, etc. . . .
 Christian Post – Papa Johns Boycott: Outrage Over Obama Reelection Job Threats
 Opposing Views – Boycott Papa John's Over Corporate Greed
 Twitchy – Libs call for boycott of Papa John’s as CEO anticipates cut in workers’ hours
 Twitchy – Lib boycott fail redux: Citizens stand with targeted Papa John’s, plan National Appreciation Day
 Twitter – Tweets using #IStandWithPapaJohns
 Twitter – @Reboot_USA
 Fox News – National Papa John's Appreciation Day
There are no videos currently available.
Nov 12, 2012 at 07:51PM EST
Nov 12, 2012 at 07:52PM EST
+ Add a Comment
Add a Comment