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Part of a series on Elon Musk's Twitter Acquisition. [View Related Entries]


About

Elon Musk vs. Apple, also known as Twitter App Store Removal Rumors, refers to discussions surrounding Elon Musk's claim that Apple purportedly threatened to pull Twitter from its iOS App Store. In late November 2022, Musk posted a series of tweets questioning why Apple had reportedly stopped advertising on Twitter, going on to comment on Apple's supposed monopoly on the market, accusing it of curtailing free speech and criticizing the 30 percent fee the company imposes on apps and in-app purchases sold on iOS devices, such as the iPhone.

Background

Apple's iOS App Store has a history of removing apps that don't adhere to its policies on content moderation from the app store. Apple has also pulled apps that attempt to circumvent the company's fixed revenue from in-app purchases and subscriptions. The company previously banned Parler after the January 6th Insurrection, reinstating it after the company updated its moderation policies.[8]

Musk's Tweet About Apple Advertising

On November 28th, 2022, Elon Musk posted a tweet on his official Twitter account that read, "Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?" The post gathered over 600,000 likes in a day, as well as 16,000 quote tweets and 63,000 retweets (seen below). He also went on to tag Tim Cook, Apple's CEO, inquiring further about the matter.[1]

Elon Musk @elonmusk. Nov 28 Apple has mostly stopped advertising on Twitter. Do they hate free speech in America? 92K 78.8K Elon Musk @elonmusk. Nov 28 What's going on here @tim_cook? 21.4K 16.8K 600.7K 265.1K 소 ↑

Developments

On November 28th, 2022, Elon Musk continued to discuss Apple and its policies, quote tweeting @LBRYcom as evidence of Apple's perceived tendency to suppress free speech. The post gathered over 130,000 likes in a day (seen below). [2]

Elon Musk @elonmusk Who else has Apple censored? @LBRYcom. Nov 28 LBRY Replying to @elonmusk During Covid, Apple demanded our apps filter some search terms from being returned. If we did not filter the terms, our apps would not be allowed in the store. Apple may make good products, but they have been opposed to free speech for some time. 1:07 PM - Nov 28, 2022. Twitter for iPhone 20.4K Retweets 1,084 Quote Tweets 139.2K Likes ***

Musk also went on to quote tweet a video of a Fortnite parody video that commented on Apple's supposed market monopoly, adding that the video was "accurate." The tweet gathered over 210,000 likes in a day (seen below).[3]

Shortly after, also on November 28th, Elon Musk then tweeted a Twitter poll with the question, "Apple should publish all censorship actions it has taken that affect its customers," receiving nearly 85 percent "yes" responses.[4] Seven minutes later, Musk posted another tweet[5] that read, "Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why." The tweet gathered over 630,000 likes in a day (seen below, left), with Musk then quote tweeting[6] user @WatcherGuru to say, "Did you know Apple puts a secret 30% tax on everything you buy through their App Store?" This post proceeded to gather over 240,000 likes in a day (seen below, right).

Elon Musk @elonmusk Apple has also threatened to withhold Twitter from its App Store, but won't tell us why 1:43 PM . Nov 28, 2022. Twitter for iPhone 74.6K Retweets 16.4K Quote Tweets 636.9K Likes :
Elon Musk @elonmusk Spoiler alert Did you know Apple puts a secret 30% tax on everything you buy through their App Store? Watcher.Guru @WatcherGuru Nov 28 Replying to @elonmusk Apple takes a 30% tax from app developers who make over $1 million through the App Store on an annual basis. Apple's App Store is the equivalent to a 30% tax on the Internet. 1:50 PM . Nov 28, 2022. Twitter for iPhone 41.4K Retweets 6,918 Quote Tweets 243.2K Likes

Online Reactions

Throughout November 28th, 2022, and the following day, Elon Musk's tweets regarding Apple prompted various commentators to attempt to verify his claims, as well as react to his accusations against the tech company. For example, on November 28th, Twitter[7] user @faizsays posted a tweet quoting his Washington Post article,[8] gathering over 16,000 likes in a day (seen below, left). Also that day, Twitter [9] user @MattBinder posted a screenshot of a now-deleted Elon Musk tweet that utilized the Left Exit 12 Off Ramp meme format. The tweet gathered over 38,000 likes in a day (seen below, right).

Faiz Siddiqui @faizsays NEW: Documents show why Apple pulling its Twitter ads is devastating for Elon Musk: In the first quarter of 2022, Apple was Twitter's top advertiser, accounting for nearly $50M in revenue Twit washingtonpost.com Elon Musk says Apple threatened to remove Twitter from App Store Removal of Twitter from the App Store would make the social media platform unavailable to new users with Apple devices. 4:47 PM - Nov 28, 2022. Twitter Web App 4,553 Retweets 619 Quote Tweets 16.7K Likes
Matt Binder @MattBinder. Nov 28 Apple gave Fortnite the boot for not agreeing with the App Store revenue share and the game was making $1 billion+ on iOS something tells me Apple won't be rattled by Musk and his army of 150k users paying $8 392 PAY 30% ELON 8,375 14.2K TO WAR 113K Elon Musk @elonmusk - 46m Spoiler alert Did you know Apple puts a secret 30% tax on everything you buy through their App Store? 2,270 Watcher.Guru @Watcher..... 51m Replying to @elonmusk Apple takes a 30% tax from app developers who make over $1 million through the App Store on an annual 38.7K X +] ...

Other reactions were more favorable, with user @MattWallace888[10] posting a tweet on November 28th about Musk possibly introducing a new smartphone to compete with Apple, gathering over 20,000 likes in a day (seen below, left). On the same day, Twitter[11] user @LayahHeilpern referenced a recent scandal involving the designer brand Balenciaga. The tweet gathered over 17,000 likes in a day (seen below, right).

107 Matt Wallace @MattWallace888 Will be fun to watch Elon Musk crash Apple stock with his new smartphone, buy the company at a discount, then fire everyone like he did with Twitter 10:20 PM - Nov 28, 2022. Twitter for iPhone 2,397 Retweets *** 233 Quote Tweets 20.9K Likes
Layah Heilpern @LayahHeilpern Today Apple threatens to remove Twitter from the App Store because of Elon Musk... Meanwhile Balenciaga's app still remains with no threats... Why is the establishment and big tech protecting paedophiles? 3:54 PM - Nov 28, 2022. Twitter for iPhone ⠀ 3,825 Retweets 197 Quote Tweets 19.1K Likes

Search Interest

External References

[1] Twitter – elonmusk

[2] Twitter – elonmusk

[3] Twitter – elonmusk

[4]  Twitter – elonmusk

[5] Twitter – elonmusk

[6] Twitter – elonmusk

[7] Twitter – "faizsayshttps://twitter.com/faizsays/status/1597346543451148288

[8] Washington Post – Musk Apple Twitter Advertising Revenue

[9] Twitter – MattBinder

[10] Twitter – MattWallace888

[11] Twitter – LayahHeilpern



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elon musk twitter apple feud 2022.

Elon Musk vs. Apple / Twitter App Store Removal Rumors

Part of a series on Elon Musk's Twitter Acquisition. [View Related Entries]

Updated Nov 29, 2022 at 05:03PM EST by Zach.

Added Nov 29, 2022 at 02:42PM EST by sakshi.

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About

Elon Musk vs. Apple, also known as Twitter App Store Removal Rumors, refers to discussions surrounding Elon Musk's claim that Apple purportedly threatened to pull Twitter from its iOS App Store. In late November 2022, Musk posted a series of tweets questioning why Apple had reportedly stopped advertising on Twitter, going on to comment on Apple's supposed monopoly on the market, accusing it of curtailing free speech and criticizing the 30 percent fee the company imposes on apps and in-app purchases sold on iOS devices, such as the iPhone.

Background

Apple's iOS App Store has a history of removing apps that don't adhere to its policies on content moderation from the app store. Apple has also pulled apps that attempt to circumvent the company's fixed revenue from in-app purchases and subscriptions. The company previously banned Parler after the January 6th Insurrection, reinstating it after the company updated its moderation policies.[8]

Musk's Tweet About Apple Advertising

On November 28th, 2022, Elon Musk posted a tweet on his official Twitter account that read, "Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?" The post gathered over 600,000 likes in a day, as well as 16,000 quote tweets and 63,000 retweets (seen below). He also went on to tag Tim Cook, Apple's CEO, inquiring further about the matter.[1]


Elon Musk @elonmusk. Nov 28 Apple has mostly stopped advertising on Twitter. Do they hate free speech in America? 92K 78.8K Elon Musk @elonmusk. Nov 28 What's going on here @tim_cook? 21.4K 16.8K 600.7K 265.1K 소 ↑

Developments

On November 28th, 2022, Elon Musk continued to discuss Apple and its policies, quote tweeting @LBRYcom as evidence of Apple's perceived tendency to suppress free speech. The post gathered over 130,000 likes in a day (seen below). [2]


Elon Musk @elonmusk Who else has Apple censored? @LBRYcom. Nov 28 LBRY Replying to @elonmusk During Covid, Apple demanded our apps filter some search terms from being returned. If we did not filter the terms, our apps would not be allowed in the store. Apple may make good products, but they have been opposed to free speech for some time. 1:07 PM - Nov 28, 2022. Twitter for iPhone 20.4K Retweets 1,084 Quote Tweets 139.2K Likes ***

Musk also went on to quote tweet a video of a Fortnite parody video that commented on Apple's supposed market monopoly, adding that the video was "accurate." The tweet gathered over 210,000 likes in a day (seen below).[3]


Shortly after, also on November 28th, Elon Musk then tweeted a Twitter poll with the question, "Apple should publish all censorship actions it has taken that affect its customers," receiving nearly 85 percent "yes" responses.[4] Seven minutes later, Musk posted another tweet[5] that read, "Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why." The tweet gathered over 630,000 likes in a day (seen below, left), with Musk then quote tweeting[6] user @WatcherGuru to say, "Did you know Apple puts a secret 30% tax on everything you buy through their App Store?" This post proceeded to gather over 240,000 likes in a day (seen below, right).


Elon Musk @elonmusk Apple has also threatened to withhold Twitter from its App Store, but won't tell us why 1:43 PM . Nov 28, 2022. Twitter for iPhone 74.6K Retweets 16.4K Quote Tweets 636.9K Likes : Elon Musk @elonmusk Spoiler alert Did you know Apple puts a secret 30% tax on everything you buy through their App Store? Watcher.Guru @WatcherGuru Nov 28 Replying to @elonmusk Apple takes a 30% tax from app developers who make over $1 million through the App Store on an annual basis. Apple's App Store is the equivalent to a 30% tax on the Internet. 1:50 PM . Nov 28, 2022. Twitter for iPhone 41.4K Retweets 6,918 Quote Tweets 243.2K Likes

Online Reactions

Throughout November 28th, 2022, and the following day, Elon Musk's tweets regarding Apple prompted various commentators to attempt to verify his claims, as well as react to his accusations against the tech company. For example, on November 28th, Twitter[7] user @faizsays posted a tweet quoting his Washington Post article,[8] gathering over 16,000 likes in a day (seen below, left). Also that day, Twitter [9] user @MattBinder posted a screenshot of a now-deleted Elon Musk tweet that utilized the Left Exit 12 Off Ramp meme format. The tweet gathered over 38,000 likes in a day (seen below, right).


Faiz Siddiqui @faizsays NEW: Documents show why Apple pulling its Twitter ads is devastating for Elon Musk: In the first quarter of 2022, Apple was Twitter's top advertiser, accounting for nearly $50M in revenue Twit washingtonpost.com Elon Musk says Apple threatened to remove Twitter from App Store Removal of Twitter from the App Store would make the social media platform unavailable to new users with Apple devices. 4:47 PM - Nov 28, 2022. Twitter Web App 4,553 Retweets 619 Quote Tweets 16.7K Likes Matt Binder @MattBinder. Nov 28 Apple gave Fortnite the boot for not agreeing with the App Store revenue share and the game was making $1 billion+ on iOS something tells me Apple won't be rattled by Musk and his army of 150k users paying $8 392 PAY 30% ELON 8,375 14.2K TO WAR 113K Elon Musk @elonmusk - 46m Spoiler alert Did you know Apple puts a secret 30% tax on everything you buy through their App Store? 2,270 Watcher.Guru @Watcher..... 51m Replying to @elonmusk Apple takes a 30% tax from app developers who make over $1 million through the App Store on an annual 38.7K X +] ...

Other reactions were more favorable, with user @MattWallace888[10] posting a tweet on November 28th about Musk possibly introducing a new smartphone to compete with Apple, gathering over 20,000 likes in a day (seen below, left). On the same day, Twitter[11] user @LayahHeilpern referenced a recent scandal involving the designer brand Balenciaga. The tweet gathered over 17,000 likes in a day (seen below, right).


107 Matt Wallace @MattWallace888 Will be fun to watch Elon Musk crash Apple stock with his new smartphone, buy the company at a discount, then fire everyone like he did with Twitter 10:20 PM - Nov 28, 2022. Twitter for iPhone 2,397 Retweets *** 233 Quote Tweets 20.9K Likes Layah Heilpern @LayahHeilpern Today Apple threatens to remove Twitter from the App Store because of Elon Musk... Meanwhile Balenciaga's app still remains with no threats... Why is the establishment and big tech protecting paedophiles? 3:54 PM - Nov 28, 2022. Twitter for iPhone ⠀ 3,825 Retweets 197 Quote Tweets 19.1K Likes

Search Interest

External References

[1] Twitter – elonmusk

[2] Twitter – elonmusk

[3] Twitter – elonmusk

[4]  Twitter – elonmusk

[5] Twitter – elonmusk

[6] Twitter – elonmusk

[7] Twitter – "faizsayshttps://twitter.com/faizsays/status/1597346543451148288

[8] Washington Post – Musk Apple Twitter Advertising Revenue

[9] Twitter – MattBinder

[10] Twitter – MattWallace888

[11] Twitter – LayahHeilpern

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