Usher's Super Bowl 2024 Halftime Show
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About
Usher's Super Bowl 2024 Halftime Show refers to the announcement that American singer Usher is set to be the headlining performer at the 2024 Super Bowl Halftime show, the NFL and Roc Nation announced on late September 2023. The event will take place at Allegiant Stadium in Las Vegas, Nevada, on February 11th, 2024. The news generated ironic memes and comedy skit videos on Twitter (X), Instagram and TikTok.
Background
On September 24th, 2023, The NFL confirmed[1] that Usher will headline the Super Bowl halftime show on February 11th, 2024. The singer posted on X[2] an image announcing his presentation (shown below), which amassed over 28,000 likes nad 7,200 retweets in three days.
Online Reactions
The announcement trended on X and TikTok, inspiring fans of the singer to share their expectations with the 2024 presentation. For example, on September 24th, 2023, X[3] user @laugh_track_nat posted a video of a Usher fan hugging him paired with the caption "Me when I sneak into the Super Bowl to see Usher." The post (shown below) amassed more than 8.9 million views and 62,000 likes in three days.
Me when I sneak into the Super Bowl to see Usher pic.twitter.com/GNO59KI5pJ
— nat ✨ (@laugh_track_nat) September 24, 2023
On September 24th, @AppleMusic's X[4] account uploaded a video in which Kim Kardashian calls the singer and reveals the halftime show news. The video (shown below) received over 17 million views and 29,000 likes in three days.
USHER. LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII https://t.co/Vh4qVbiAa4
Usher</a>, <a href="https://twitter.com/KimKardashian?ref_src=twsrc%5Etfw">kimkardashian,nfl</a>, <a href="https://twitter.com/RocNation?ref_src=twsrc%5Etfw">rocnation, @nfloncbs pic.twitter.com/43nkjPngYz— Apple Music (@AppleMusic) September 24, 2023
TikTok[5] user @biebervelli posted a Usher and Justin Bieber music performance paired with the overlay text "pls I hope Usher brings out his son for his Super Bowl performance." The video (shown below) received over 1.2 million plays and 292,000 likes in two days since posted on September 25th.
@biebervelli ok but somebody to live at the superbowl is a need #justinbieber #usher #biebervellitok #fyp ♬ Originalton – Milana Braun
Various Examples
@svpphirestvr #greenscreen HELLLO!1!1! #jujutsukaisen #jjk #usher #gojousatoru #gojo #anime #manga ♬ daddys home – 🫵🏾
@pilotomemeslatino 🤩 #nflenespañol #nflmexico #footballamericano #pilotomemeslatino #nflcolombia #nflguatemala #nfle|salvador #nflhonduras #nfinicaragua #nflcostarica #nflpanama #nflbolivia #nflperu #nflchile #nflargentina #nflbrasil #nfluruguay #nfivenezuela #nflecuador #nfllatam ♬ DJ Got Us Fallin' In Love – Usher / Pitbull
@thefader #usher #superbowl #superbowlhalftimeshow #usheryeah #usherconcert #ushervegas ♬ original sound – The FADER
@m00dstar. Gojo will have a cameo at superbowl. 2023 #superbowl #gojo #jjkfyp #fypシ #mpreg #fyp #daddyshome #usher blank" title="♬ Silence 4 Minutes – Silence for Meditation" href="https://www.tiktok.com/music/Silence-4-Minutes-7079415377179985922?refer=embed">♬ Silence 4 Minutes – Silence for Meditation
Search Interest
External References
[1] BBC – Usher to perform 2024 Super Bowl half-time show
[3] X – laugh_track_nat
[4] X – AppleMusic
[5] TikTok – biebervelli
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